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Tivo Rolls Out TV Commercial Audience Stats; News Corp Says MySpace Being Sold; NYT Display Rises, About Falters
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing TV Audience According to The Wall Street Journal’s Jessica Vascellaro, Tivo is dipping its toes more firmly into the addressable media world by “expanding its service that allows advertisers to see how many and what kind of users are viewing their commercials.” What’s […]
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LUMA Partners' Kawaja On Demdex Sale To Adobe
Two weeks ago, Adobe Systems acquired data management provider Demdex in a deal facilitated in part by boutique investment bank, LUMA Partners. Read about the deal. LUMA Partners’ Terence Kawaja (maker of his well-known ad tech ecosystem map/”eye chart”) discussed the acquisition and its ramifications. AdExchanger.com: Given LUMA Partners advisory services in the Demdex sale […]
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Chango CEO Sukornyk On New Funding And Search Retargeting Momentum
Search retargeting platform Chango announced a $4.25 million funding round led by investors Rho Canada as the company looks to grow its offering for self-serve advertisers as well as expand its full-service capabilities to larger clients. Read the release. Chango CEO Chris Sukornyk discussed his company’s plans for its new funding and search retargeting strategies. […]
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Aol Revenues In-Line But Still Declining; IPO Bubble 3.0?; Cookie Deletion Down Under From ComScore
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Display Down Arrow Low expectations will only get you so far. AOL CEO Tim Armstrong has done an excellent job of managing investors’ anticipations for its advertising business, but sooner or later, Armstrong will have to deliver the goods. The company reported its […]
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It's Time to Search for Ads Says Moat Co-CEOs Jonah Goodhart and Noah Goodhart
Jonah Goodhart and Noah Goodhart are the Co-CEO’s of Moat, a creative company. AdExchanger.com: Please share a brief background on the executive team at Moat. JONAH GOODHART: The company was founded by myself and Noah Goodhart. We brought on Ant Taylor as part of the founding team to serve as our GM. Mike Walrath serves […]
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Ad Tech Executives Discuss Privacy Challenges At AlwaysOn NYC Event
At yesterday’s AlwaysOn OnMedia NYC 2011 event at The Paley Center in New York City, ad technology companies gathered to talk ads, tech and business. One morning session, in particular, pricked up the ears of the data-driven digerati as reporter Emily Steel of The Wall Street Journal appeared to ably moderate a panel discussion comprised […]
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DataXu Adds Mobile DSP As CEO Baker Discusses Demand-Side Platform Strategy
Today, demand-side platform (DSP) DataXu formally announced its mobile DSP capabilities. According to an article by MediaPost’s Mark Walsh, “The new platform also promises features such as advanced targeting, optimization that automatically allocates ad spending most efficiently, improved attribution metrics and analytics reporting across both the mobile Web and mobile applications.” Read more. DataXu CEO […]
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Microsoft's Ad Outsource; Media Planners Wanted!; Gannett Digital Revenues Continued Surge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft’s Ad Outsource Next month, Microsoft will begin handing management of its “non-premium” display across its ad exchange business to AppNexus, reports MediaMemo’s Peter Kafka. That will essentially mean the end of AdECN, the exchange it bought in 2007 but only began testing last […]
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TRUSTe CEO Babel Discusses The Business Of The Trusted Intermediary As Privacy Concerns Swirl
Chris Babel is CEO of TRUSTe, a privacy services company. AdExchanger.com: TRUSTe started as a non-profit and moved to profit status in 2008. Why the change? Do you still consider the company a start-up? CB: We realized that without transitioning to a for-profit company with a venture capital infusion we weren’t going to be able […]
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CEO Mortensen Says Visual Revenue Is Optimizing Front Page Performance For Publishers
Dennis Mortensen is CEO of Visual Revenue, a predictive analytics technology company. AdExchanger.com: When you are at Yahoo! could you see the “big data” opportunity coming? Has it happened as fast as you thought? DM: Yahoo was into big data long before we arrived as part of the May 2008 acquisition of IndexTools. Publishers in […]
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