AdExchanger
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Yahoo! Releases Q4 2010 Financials, Display Up; MediaBank Divides, Says It Will Conquer; TRAFFIQ Gets Creative With Tumri
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Earnings, Display Looking Up Yahoo! released its Q4 2010 financials and “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,205 million for the fourth quarter of 2010, a 4 percent decrease from the fourth quarter of 2009.” Read the release (PDF). Yahoo! earned […]
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Yieldbot CEO Mendez Talks About Funding And Future For Publisher-Side Platform
Jonathan Mendez, founder of Yieldbot, a publisher-side analytics and targeting platform, discussed his company’s new funding and next steps. AdExchanger.com: Who invested, how much – and what were you looking for with investors beyond the money? JM: We did a $1.2M Seed round from an amazing team of investors. RRE & Betaworks lead the round. […]
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You've Got Mail -With Display Ads
Display advertising around email is no longer the bottom feeder of inventory I once envisioned. “Sure, it’s cheap, but it’s email inventory” used to be a common refrain. Times change. In fact, over the course of the past few months, numerous industry people have suggested to me that the display ad inventory wrapped around email […]
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Browsers Blocking Tracking; BlueKai Buying; Auditude Gets New CEO, Funds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Browsers Blocking Tracking Mozilla, makers of Firefox, and Google, which makes Chrome, announced that their respective browsers will be outfitted with technology that makes the blocking of cookies a snap. Read more from Mozilla. And, read the Google Public Policy blog about Chrome opt-out […]
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Hi Larry
Hi Larry, Congrats on your new role over at Google. Thought I’d say hello and introduce myself. -Hey, by the way, I liked the shot of the three of you in the driverless car. Looks like you’re having fun over there already. Who can blame you considering the relatively balmy temps you all appear to […]
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Securing The Publisher, Serving The Marketer
Oh leakage, leakage, leakage. Last week’s Adobe acquisition of Demdex made clear that many of those working hard on a broad software-as-a-service solution for the advertising industry, see the securing of inventory supply as the key lever. If you don’t have any supply, you won’t have any ad spend floating through your ad pipes and […]
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Committee Hearings Cometh; Collective And Evidon On Compliance; Joost Spinning Off
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Coming Committee Hearings You knew there would be more of this after the new year: Mediaweek’s Katy Bachman reports that the Senate Commerce, Science and Transportation Committee is likely to hold hearings on online privacy issues, perhaps as soon as next month. The big […]
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One Question: How Does The Complex, Digital Ad Ecosystem Today Get Simplified?
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is John Donahue, CTO of BuzzLogic, a conversational media solution company, who recently answered the following question during […]
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Google Reports, Page Becomes CEO; Good Behavior Competition; The EU: Self-Regs Rule
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Reports, Page Becomes CEO Google reported its Q4 2010 earnings and it was another whopper that exceeded Wall Street analyst expectations as “Google reported revenues of $8.44 billion in the fourth quarter of 2010, representing a 26% increase over fourth quarter 2009 revenues […]
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AdExchanger: The Brand Marketer Goes Digital
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…