AdExchanger
Articles By AdExchanger
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MaxPoint Interactive Targeting In-Store Purchasing With Online Ads Says CEO Epperson
Joe Epperson is CEO of MaxPoint Interactive, an online advertising technology company. AdExchanger.com: I see you’re part of the PayPal mafia. Were you an original gangster there and how does that experience and eBay motors inform what you’re doing at MaxPoint? JE: No, I am not a part of the “PayPal” mafia. They had left […]
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InvestingChannel Seeing CPMs Increase Due To Targeted Offering Says CEO Desai
Nikesh Desai is Founder of InvestingChannel, a vertical ad network and publisher services company. AdExchanger.com: How did the InvestingChannel begin? And how has the company pivoted since it was first started? ND: We started this business for a couple of key reasons, amongst others: The business was started as an advisory business designed to help […]
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Rocket Fuel Ignites Video; Ad Network Komli Gets $15 Million; ANA Pushing OBA To Marketers On The Am-Scray
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rocket Fuel Ignites Video With Display Ad network Rocket Fuel announced that it’s bringing its data-driven audience buying to the video channel with a product called Video Booster. According to the release, “The solution, which offers 15- or 30-second duration in-stream pre-roll ads with […]
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Industry Reacts To Adobe Omniture Acquisition Of Demdex
Yesterday, Adobe announced the acquisition of data solutions provider Demdex, which will be added to Adobe’s Omniture unit and folded into its Online Marketing Suite. Read the interview with Adobe Omniture VP John Mellor. AdExchanger.com reached out to members of the ad ecosystem to get their thoughts on the following question: “What does the Adobe […]
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CEO Kurnit Says It's All About Going To The Client To Get AdKeeper Rolling
Earlier this month, online advertising technology company AdKeeper announced new investment in the company totaling $35 million and led by Oak Investment Partners. From the release, “The funding will be used to grow one of the strongest online media startups in history, with the largest group of charter advertisers ever assembled by a new company […]
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Perfect Market Gets Funds; CEO Schoenfeld Talks Patents And Publishers
Traffic and content optimization company Perfect Market announced that it has raised an additional $9 million in funding led by Comcast Interactive Capital. CEO Julie Schoenfeld said in the release, “The substantial support we’ve received from investors to date affirms Perfect Market’s mission as we satisfy a gap in finding new monetization opportunities for leading […]
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Adobe Omniture VP Mellor Reviews Acquisition Of Data Platform Demdex
Today, Adobe announced that it has acquired data management solutions provider, Demdex. Financials were not disclosed. Read the release. In a conversation with AdExchanger.com, Adobe Omniture’s vp of marketing, John Mellor, offered insights on the transaction and where Adobe’s Omniture unit plans to go with Demdex as it joins the Company’s Online Marketing Suite. Demdex […]
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OPINION: Data-Driven ThinkingThe Drive-Time Web
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Niel Robertson, CEO of Trada, an online marketplace technology company. Driving between Boulder and Denver the other day, I did something completely old school – I turned […]
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Google Ad Exchange Director Reese Talks Exchange Data, Publisher Tools
AdExchanger.com spoke to Google’s Lexi Reese, director, DoubleClick Ad Exchange, about the whitepaper (PDF) which offers insights about publishers using Google’s DoubleClick Ad Exchange within the past year. (Google’s Neal Mohan formally announced the whitepaper on the Google blog here. Interview with Mohan by PaidContent’s David Kaplan is here.) Also, Reese discussed new category blocking […]
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