AdExchanger
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Centro CEO Riegsecker Say Transis Aiming At Attribution With 'Intelligent Automation'
On January 4, Centro announced that it had raised $22.5 million from FTV Capital. In a release, the Company said, “This financing will fuel increased investment in Centro’s automated digital media buying software, Transis, as well as accelerate a significant expansion of Centro’s sales force targeting mid-tier advertisers and ad agencies.” Read the release. Shawn […]
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Looking At New DoubleClick Ad Exchange Whitepaper From Google
From the Official Google blog, Google exchange strategy takes center stage as VP of Product Management Neal Mohan announces the publication of a new whitepaper which reaffirms what he says is the contribution which the DoubleClick Ad Exchange is making to the advertising ecosystem. Read the post. And, download the paper. (PDF) Mohan notes the […]
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Lotame Offering Solutions; More On Exchanges, Publishers; Blumberg Opens Fund
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lotame’s New Target Demographic ad targeter Lotame is starting a new business that involves providing ad agencies and brands with greater insight on how their online ad campaigns are performing. Given the industry’s insatiable thirst for analytics the creation of the Lotame Media Group […]
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Prospecting With Search-And-Display
The much ballyhooed search-and-display convergence has been lighting up the digital airwaves for over a year now as startup companies either enter the space looking to provide a solution, or media agencies, search engine marketers, ad networks and DSPs add the search-display channel to its offering. Yet, it remains early days for a publicly available, […]
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Better Advertising Becomes Evidon; CEO Meyer Discusses New VivaKi Agreement
Yesterday in an article by AdWeek’s Katy Bachman, behavioral ad self-regulation tech company Better Advertising announced that it is changing its name to Evidon and that Publicis’ VivaKi had signed on as a partner to utilize Evidon’s services to provide the “i” and privacy controls to consumers within display ads. Read more. Evidon’s CEO Scott […]
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Microsoft Selling Ads, New Ad Units; The Cross-Channel Challenge; Aol Adjusting Content Strategy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Selling Ads At the recent Consumer Electronics Show, global sales chief Carolyn Everson tells ClickZ’s Zach Rodgers about her company’s new focus on agencies as its sells ads across Microsoft properties: “We are now going very deep agency-by-agency, client-by-client. It’s part of a […]
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AdExchanger: How To Get Start-up Investment
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Monetate Targeting eCommerce With Marketing Tech That Does Not Require I.T. Says CEO Brussin
David Brussin is CEO of Monetate, a provider of testing, targeting, and personalization services for websites. AdExchanger.com: What problem is Monetate solving? DB: Monetate is helping companies realize some of the fundamental promises of eCommerce. For years, companies have been hearing about the great potential of agile, focused, one-to-one marketing on the Internet. Yet achieving […]
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Cross Pixel Media CEO Pearlstein Discusses New Data Desk With Branded Audience Data
Cross Pixel Media announced Data Desk which the company says, “is unique because it is the only audience marketplace to present audience data on a brand by brand basis, offering the advertiser full transparency into the source and brand behind the audience.” Read the release. CEO Alan Pearlstein discussed Data Desk and some of its […]
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TagMan CEO Cook On New Funds And Next Steps
On Tuesday, tag management firm TagMan announced that it had closed $2+ million in Series A investment led by venture capital firm Greycroft Partners. TagMan founder and CEO Paul Cook said in the release, “We will put the new funding to immediate use in releasing version 3 of our technology, building out our infrastructure to […]
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