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MarketShare Partners And ComScore Hold Hands; The Ecosystem In Review; AdKnowledge Raises $200 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Partnering Over Optimization Attempting to take another step in solving the attribution gap, MarketShare Partners and comScore announced a new partnership. From the release: “MarketShare will integrate comScore’s proprietary search, display, mobile and video data into their marketing analytics, resulting in more precise recommendations […]
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IDG TechNetwork CEO Longo On New Private Exchange Strategy With AdMeld
In an article in Ad Age, vertical ad network IDG TechNetwork announced that it has entered into an agreement with sell-side platform AdMeld, who will provide technology and services for a private display ad exchange called TechMediaExchange.com. AdMeld CEO Michael Barrett tells Ad Age’s Edmund Lee, “More and more publishers are looking to find ways […]
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LiveIntent Bringing Email And Display To The Trading Desk Says CEO Keiser
Matt Keiser is CEO of LiveIntent, a trading desk and exchange solution for email and display. AdExchanger.com: First, can you share a little bit about your background and how you got to forming LiveIntent? Prior to founding LiveIntent, I co-founded and served as the President of Datran Media. I architected Datran System, the underlying technology […]
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Cox Folds Adify Brand; Google Display In China; Interclick Boards Wise
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cox Folds The Adify Brand Cox Communications announced that it is bringing vertical ad network tech and media company Adify under the Cox umbrella. Let’s hope it’s not raining. Cox Cross Media and Adify will now become Cox Digital Solutions. According to a press […]
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Live From Gridley & Co. Conference: RTB And Premnant Inventory
In a morning panel at the Gridley & Co. Conference in New York City moderated by Gridley’s Pratik Patel, panelists from the data-driven ecosystem paused just long enough amidst the swirl of funding announcements to provide a few nuggets on the momentum for real-time bidded inventory. Setting the stage for the discussion, real-time ad platform […]
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OneScreen Offering Neutral, Third-Party Video Exchange Says CEO Patel
Atul Patel is CEO of OneScreen, a technology platform that operates a video exchange for content producers, publishers/distributors, and advertisers. AdExchanger.com: Where did the idea come from for OneScreen? And, what’s the name mean? The idea of OneScreen came when we applied our insights from startups in lead generation and display advertising to the digital […]
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Industry Reaction To GSI Commerce Acquisition Of ClearSaleing
Below is a sample of industry reaction to yesterday’s acquisition of attribution analytics company ClearSaleing by e-Commerce infrastructure and services company GSI Commerce. Read the release. Justin Evans, SVP Audience Insights, Collective GSI’s move into the advertising analytics arena emphasizes the trend among advertisers to take advantage of increasingly sophisticated ROI metrics. As data sources […]
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New CEO Nibley Says Yieldex Next Step Is To Develop Sales And Marketing Culture
Andrew Nibley was recently appointed CEO of Yieldex. From last week’s release, “Prior to joining Yieldex, Nibley was Chairman and CEO of WPP’s advertising and digital marketing agency Marsteller. He has also served as CEO at several digital media companies owned by media giants Vivendi, Bertelsmann and Reuters, including co-founding Reuters New Media.” Read more. […]
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Time Merging Sales, McDonald Exits; Mobile Gaming Ad Revenues Move Higher; More On Attribution
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Merges Print and Digital Sales AdAge reports that Time is fusing the mighty forces of its print and digital corporate sales, the two units that handle the media giant’s biggest advertisers. Assuming the wheel of the hybrid vehicle is Leslie Picard, previously the […]
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Petsky Prunier's Chadda Discusses ClearSaleing Acquisition
Petsky Prunier provided investment banking services in today’s announced acquisition of ClearSaleing by GSI Commerce. Sanjay Chadda, Partner & Managing Director at Petsky Prunier discussed the transaction. AdExchanger.com: How long was the deal in the making? What’s your view on M&A momentum currently? SC: As a high profile company and given its #1 ranking in […]
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