AdExchanger
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GSI Global Marketing Services CEO Sardakis Comments On ClearSaleing Acquisition
GSI Commerce announced today that its Global Marketing Services division has acquired Columbus, Ohio-based, attribution analytics firm ClearSaleing. From the GSI Commerce release: “The acquisition of ClearSaleing broadens and deepens the division’s portfolio of marketing services offerings and overall market position. Terms of the deal were not disclosed.” Read more. Chris Saridakis, CEO, GSI Global […]
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Factual CEO Elbaz Aims To Offer Good, Affordable Data For App Developers Addressing The Consumer
Gil Elbaz is CEO of Factual, an open data platform. AdExchanger.com: Looking at your experience when you sold Applied Semantics to Google (which became AdSense), what is relevant today with Factual? GE: Applied Semantics was founded to develop and take advantage of it’s natural language understanding technologies which extracted meaning from unstructured data, and AdSense […]
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Thinking About The Future Of Ad Verification
There appears to be good momentum in digital advertising for ad verification solutions, but where does it all end up? Can a “point solution” evolve into a sustainable, long-term business within the ad technology stack? I’d argue more “points” will need to be added – especially if these companies want to “exit.” But first, let […]
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Hamman Heads To Chango; PubMatic Gets New CRO, GM; Aol Investing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hamman Heads To Chango Parting is always tough, especially when you started the display media group at your digital marketing agency. Dax Hamman is giving up the reigns on the display media group at iCrossing — acquired by Hearst this past summer for a […]
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Turn CEO Demas Discusses New Funds And Company Positioning
Wednesday, demand-side platform Turn announced the closing of a $20 million Series D round of funding led by Greenspring Associates and existing investors Norwest Venture Partners, Trident Capital, Shasta Ventures and Focus Ventures. Read the release. Turn CEO Bill Demas discussed plans for the new funds and industry trends. AdExchanger.com: Do you identify Turn as […]
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AdExchanger: This Is Our Year
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Are Transactional Brands Ready To Take Control Of Their Data?
“Hey! That data is valuable – we want it back!” The recent blow-up between American Airlines and Orbitz may be the beginning of a larger trend as aggregators fight to keep participants in line and provide value for their co-operative (the airlines) and the consumer. In case you haven’t been keeping score at home, the […]
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Casale Media Staying With Ad Network Model, Maintaining Publisher Relationships Says CEO Joe Casale
Joe Casale is CEO of Casale Media, an online advertising network. AdExchanger.com: How has Casale Media business changed in the past 12-24 months? JC: Business has grown substantially. We are seeing more demand from big brands that have already taken the plunge into digital. These companies understand that it takes a lot of budget to […]
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Millennial Media Banks $27.5 Million For Mobile; The Map Is Here; Transparency's Downside
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Money Having $27.5 million in its latest funding round, mobile ad network Millennial Media may just be up to the task of staying independent and staying in the game against the two competitors, Apple and Google. The company claims that revenue tripled last […]
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