AdExchanger
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33across Gets $9 Million Investment; CEO Wheeler Discusses Target Market, Strategy
Social targeting firm 33across announced a Series B, $9 million investment led by “Flybridge Capital Partners with participation from Series A investors, First Round Capital and QED Investors.” Read the release. 33across CEO Eric Wheeler discussed plans for the new funds and company strategy. AdExchanger.com: Can you drill down on the “Technology, Product and Sales […]
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SVP Zucker Discusses Ziff-Davis Category Expertise And New BuyerBase Ad Platform
Yesterday, technology media company Ziff-Davis, led by former Time Digital President Vivek Shah, announced a new advertising platform called BuyerBase, which leverages publisher network targeting data and buys across other inventory supply sources on behalf of advertisers. According to the release, “BuyerBase collects, scores and analyzes data from more than 100 tech content and commerce […]
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Turn Gets $20 Million; Rubicon Says Data Shows Ad Spend Stability; Google Likes Like
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. One Good Turn One of the early ad networks to morph into a DSP, Turn Inc. has closed a huge $20 million in Series D funding led by Greenspring Associates. Turn will use the new capital to fund its “explosive growth,” build up its […]
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With $10 Million In New Funds From Intel Capital And Existing Investors, x+1 CEO Nardone Looks Ahead
Yesterday, media buying solutions company [x+1] announced that it has raised a Series B round of financing to the tune of $10 million led by Intel Capital with additional funding coming from existing investors Advanced Technology Ventures, Blue Chip Venture Company and Hudson Venture Partners. According to the release, “the funding will be used to […]
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One Question: What Do You See At The Heart Of The Debate Around Consumer Privacy?
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is Spanfeller Media Group CEO Jim Spanfeller who recently answered the following question during a conversation with AdExchanger.com… […]
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Convergence And The Demand-Side Platform
For all the noise in the past year around the demand-side platform (DSP) in display advertising, it seems worth re-visiting what this and other related trends – such as sell-side platforms, data exchanges, data management platforms, ad exchanges – are all about. I’d say, at its core, it’s about media moving to one channel for […]
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Levick Says Aol Focused On Becoming Display Leader -And Redefining Display For Brand Marketers
Aol had a busy year in 2010 as it announced its Project Devil initiative, made several acquisitions (5min, Pictela, TechCrunch and more) and continued its transition from as a standalone public company after being spun out from Time Warner in December, 2009. Aol’s Jeff Levick, the company’s President of Global Advertising and Strategy, discussed Aol’s […]
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What Does A Display Advertising, Retargeting Campaign Look Like?
(Make sure to read the follow-up to this article that looks at “below the fold” impact on the AdExchanger.com retargeting campaign.) Shield your eyes! AdExchanger.com is “opening the kimono” on its recent retargeting – or do you say “remarketing” – campaign. Disclaimer: the following should not be perceived as an endorsement of the vendor used […]
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New Geomentum CEO Sean Finnegan Thinks Brand Marketers Looking For Engagement In 2011
One last prediction for 2011 from new Geomentum CEO Sean Finnegan who writes: “A serious shift of focus and funds towards the Utility aspect of Advertising as Brand Marketers place real emphasis on Engagement over Exposure. Brands will increasingly adopt accountable, functionality based media vehicles that a customer embraces and use for their personal benefit. […]
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Enjoy AdExchanger.com Data-Driven Reading While Kicking Back During The Holidays
What a year! The acronym barrier has been broken time and again as data-driven media gains speed across digital channels. Can 2011 top 2010? You bet. And in honor of the rollicking year ahead, all of the ad ecosystem’s predictions for the coming year from AdExchanger.com’s recent survey have been collected into one handy PDF. […]
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