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Articles By AdExchanger
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Zagorski Becomes eXelate CEO
Data exchange eXelate announced today its chief revenue officer Mark Zagorski will become CEO – a role previously held by Meir Zohar. Read the release. Zagorski discussed his new position and its responsibilities. AdExchanger.com: Why take on the CEO role? Who will replace you as CRO? MZ: After a great year of growth and investment, […]
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Exclusive! Debauchery Reigns In 2008 Right Media Open Video
In an AdExchanger.com exclusive, a nameless somebody known as “AdExchanger Fan” has sent a video shown during Yahoo! Right Media’s spa/conference known as “Right Media Open” in 2008. In the video, debauchery reigns as the Yahoo! Right Media team members take their bows. Participants include former RMX CEO Mike Walrath, Joanne Bradford, Jacob Ross, Antony […]
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ClearSaleing CIO Goldberg Reviews Attribution Across Digital Advertising Today
Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising. AdExchanger.com: How does ClearSaleing approach attribution across channels and what are the coming milestones in cross channel attribution? Attribution modeling for an SEM direct response campaign seems pretty straightforward. AG: Today, […]
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FTC Tech Chief Clarifies On Tracking; The Consumer Contradiction; Lesser On Attribution
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Blanket Tracking Ban Now that the ad industry is girding itself for new regulations governing the use of tracking cookies that follow users from site to site, the FTC’s inaugural chief technologist, Edward Felten tells ClickZ’s Kate Kaye that the commission merely thinks […]
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Proximic Bringing Contextual Search Technology To Display Says CEO Pieper
Philipp Pieper is CEO of Proximic, a contextual technology company, which announced today that it was integrating its technology with real-time ad platform, AppNexus. Read the release. AdExchanger.com: How has Proximic evolved over the past few years? PP: Proximic is built on a unique search technology foundation, designed for high performance and precision contextual matching. […]
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OneRiot Leveraging Real-Time Social Signals With Ad Network Says CEO Peggs
Tobias Peggs is CEO of OneRiot, a social advertising network. AdExchanger.com: Can you discuss how OneRiot has pivoted its business model and why? TP: OneRiot is a social advertising network. We help advertisers engage with a targeted audience of social influencers across leading Twitter apps and social media sites. The company is three years old. […]
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The Crucial American Marketplace; SEM Revenue Hockey Stick; Europe's Display Gets Social
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Open Internet: “A Crucial American Marketplace” Enough FTC. How about some FCC? With the vote of Federal Communications Commission (FCC) member Mignon L. Clyburn to “preserve an open Internet,” (PDF) Chairman Julius Genachowski has rounded up enough votes to pass new net neutrality rules. […]
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Jim Spanfeller Discusses The Daily Meal, Web Publishing, RTB And Agency Trading Desks
Jim Spanfeller is CEO of Spanfeller Media Group and former CEO of Forbes.com. He discussed a range of subjects on his company and the state of web publishing today: Latest on the Spanfeller Media Group Pitching The Brand Marketer On Using Ad Networks and Exchanges RTB and the Impact On Publishers Bigger Ads Are Better? […]
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Media6Degrees Looks To Video, Profitability In 2011 Says COO Pancer
Ad network Media6Degrees announced last week a new round of funding led by Menlo Ventures as the company “will use the new capital to invest in staff and technology to further develop offerings based on the company’s Social Targeting technology.” Read the release. Media6Degrees COO Andrew Pancer discussed the company’s momentum and plans. AdExchanger.com: Why […]
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What Mobile Apps Know; eXelate Adding Investor, Cash; Finnegan Gains Geomentum
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Mobile Apps Know The WSJ’s series about online privacy continues, this time with a look at how your mobile apps are ominously “spying on you.” An inspection of 101 of the most popular smartphone apps for Apple’s iPhone and Google Android phones showed […]
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