AdExchanger
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New Mobile-Only, Display Ad Ecosystem Map From AdMeld VP Theermann
AdMeld‘s VP of Mobile Marc Theermann offers his version of the LUMA Partners ad tech ecosystem map – but for mobile display. Theermann says he does not pretend that the map is complete, but says it’s intended as a “first impression” which he promises to update regularly. He adds, “Online is 60x the size of […]
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Coming to a Website Near You: More Irrelevant Advertisements
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by: Mark Kesslen, David Leit, Matthew Savare, Lowenstein Sandler, a law firm. (See bios.) Just in time for the holidays, the FTC has released its preliminary report, “Protecting Consumer Privacy in an Era of Rapid […]
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John Carnahan Discusses New CTO Role At The Rubicon Project And Product Roadmap
John Carnahan recently discussed his transition from Fox Audience Network (FAN) to becoming CTO of Rubicon Project as well as his new company’s product roadmap. AdExchanger.com: Where are you from a tech perspective in transitioning FAN tech to the Rubicon Project? Future product development aside, when will it be completed? In many ways the core […]
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Google Gets MySpace Display Ads; AdKeeper Offering Cash Money; Ad Summos Adds Forbes.com
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Gets MySpace Display Google announced a new multi-year deal with MySpace that will re-new the multi-year, search partnership (at likely a much lower rate than before) and add display advertising to the mix -identified in the release as: “Full display ad solutions (including […]
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AdExchanger: Under The RTB Tree
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Aol Strategic Initiative Chief Tom Thai Says Pictela Acquisition Accelerates Project Devil
Today, Aol continued its charge into the premium digital ad business as it announced the acquisition of Pictela (AdExchanger.com Q&A from 4/5/10), a company whose technology platform provides branded content across advertising and social media according to the release. Read it. Aol appears to remain laser-focused on building premium ad opportunities and preparing for brand […]
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AdExchanger.com Predictions for 2011: Data
AdExchanger.com reached out to executives in the data tech space for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Sam Barnett, CEO, Struq Dan Beltramo, CEO, Vizu Paul Cook, CEO, TagMan Sam Cox, CEO, Milabra John Donahue, CTO, BuzzLogic Andy Ellenthal, CEO, Peer39 Konrad Feldman, CEO, […]
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Retargeting Can Add Brand Scaling Effect For Marketers Says ReTargeter CEO Arora
Arjun Dev Arora is CEO of ReTargeter, an online advertising retargeting company. AdExchanger.com: First, please provide a bit of background on you. And how did you come to realize that retargeting could become a standalone business? ADA: Most recently I was at Yahoo! Real Estate in a business development capacity. Being at Yahoo! was an […]
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RMX Chief McGrory Says RTB Has Created Lopsided Market; Google Eyes Content Play; MediaBank Expands To Europe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s McGrory Speaks Out On RTB Yahoo!’s Ramsey McGrory takes a look at the impact of real-time bidding for publishers on Jack Myers’ Mediabizbloggers. He thinks publishers need to consider all sides of the potential impact of putting their non-guaranteed inventory in a real-time […]
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