AdExchanger
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Google VP de Castro Discusses Display Future, Sees Growth In Addressable Media And Renewed Interest In Contextual
Henrique de Castro is VP of Global Media and Platforms at Google. He recently discussed the Google DoubleClick Ad Exchange and other key elements of the company’s display strategy with AdExchanger.com. AdExchanger.com: For Google, can you qualify the strategic value of the DoubleClick Ad Exchange and what it represents? HdC: Display is a huge engine […]
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AdExchanger.com Predictions for 2011: Platforms, Networks, Exchanges - Part III
AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part three of their predictions. Click a name below to begin, or scroll: Jeff Green, CEO, The Trade Desk Jay Habegger, CEO, OwnerIQ Brent Halliburton, CEO, Deconstruct Media David Jakubowski, CEO, Aggregate Knowledge […]
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AdExchanger.com Predictions for 2011: Creative, Display
AdExchanger.com reached out to executives at companies involved in creative and display technology for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Hari Menon, CEO, Tumri Greg Rogers, CEO, Pictela Karl Siebrecht, CEO, AdReady Jesse Thomas, Founder and CEO, JESS3 Gustav Von Sydow, CEO, Burt Hari […]
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DoubleVerify Is Approved Self-Reg Program Provider; Integrate Funds Marketplace; Tracking Vs. Sharing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleVerify Gets Its DAA Wings DoubleVerify announced that it has been approved by the Digital Advertising Alliance (IAB, 4As, ANA, DMA, AAF) – which is the same group that approved Better Advertising – as “an approved provider for its Self-Regulatory Program, aimed at protecting […]
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AdExchanger.com Predictions for 2011: Marketers
AdExchanger.com reached out to brand marketers for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Doug Chavez, Del Monte Foods Onil Gunawardana, Online Display Advertising, AT&T Interactive Mark Redetzke, VP, Ecommerce & Digital Marketing, Bluestem Brands, Inc. Anonymous Big Brand Marketer Doug Chavez, Del Monte Foods […]
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AdExchanger.com Predictions for 2011: Platforms, Networks, Exchanges - Part II
AdExchanger.com reached out to executives from platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part two of their predictions. Click a name below to begin, or scroll: Amit Avner, CEO, Taykey Zach Coelius, CEO, Triggit Bill Demas, CEO, Turn Rob Leathern, CEO, XA.net John Nardone, CEO, [x+1] […]
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Peer39 Announces Latest Supply-Side Integration With Rubicon Project; CEO Ellenthal Discusses Semantic Ad Momentum
Peer39 announced today that it has integrated its semantic targeting technology into Rubicon Project‘s REVV platform. From the release, “This partnership will also allow the more than 600 demand sales channels (ad networks, exchanges, DSPs, etc.) that transact in the Rubicon Project’s REVV Marketplace to optimize their display advertising campaigns based on Peer39 cookie-free semantic […]
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Rothenberg Heads To Time; Looking At Google Search Results; Half Of Display Thru Exchanges, DSPs, SSPs Says AdSafe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Heads To Time, Inc. Interactive Advertising Bureau (IAB) chief Randall Rothenberg is saying adios to his executive duties at the venerable ad trade organization and moving to the publishing world where he’ll assume the title of Chief Digital Officer at Time Inc. According […]
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Industry Reaction To OpenRTB Standard
AdExchanger.com asked several executives from advertising technology companies about their reaction to the OpenRTB standard being developed by DataXu, Turn, MediaMath, AdMeld, PubMatic and Rubicon Project as reported by Ad Age last Friday and further clarified by DataXu CTO Bill Simmons here on AdExchanger.com. Also, today, the OpenRTB group put out a press release here. […]
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AdExchanger.com Predictions for 2011: Platforms, Networks, Exchanges - Part I
AdExchanger.com reached out to platforms, networks and exchanges for their predictions about the digital advertising ecosystem in 2011. This is part one of their predictions. Click a name below to begin, or scroll: Joe Apprendi, CEO, Collective Elizabeth Blair, CEO; Andy Atherton, COO, Brand.net Iggy Fanlo, CEO, adBrite Jeff Hirsch, CEO, AudienceScience George John, CEO, […]
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