AdExchanger
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Interclick Accused Of History Sniffing; Media6Degrees Raises Funds, At $30 Mil Run Rate; Undertone Buys Site Rep Firm
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Interclick Accused Of History Sniffing Another lawsuit on “history sniffing” has hit the fan as a 28-page complaint has been brought by Sonal Bose against ad network Interclick. According to Courthouse News recitation of the complaint, Bose said Interclick “uses ‘flash cookies’ and hidden […]
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New LUMA Partners Ad Tech Ecosystem Map - The December 2010 Update
Updating the old slide from only this past October, Terence Kawaja of LUMA Partners has released a brand, new update of his ad tech ecosystem map- and a new video! Kawaja promises that this new ad ecosystem map has: More logos (up to 245)! More categories! Color-coded categories! And, acquired companies denoted! Click To Download […]
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In The Name Of Efficiency, Buy- And Sell-Side Companies Create OpenRTB Standard For Online Display Buying
In an Ad Age article on Friday, a group of buy- and sell-side companies announced that they had come together to form a new, open standard for online buying they call “OpenRTB.” Read the article. AdMeld, PubMatic, Rubicon Project, MediaMath, Turn and DataXu are the initial group members. Ad Age’s Edmund Lee explains, “The emergence […]
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AdExchanger.com Predictions for 2011: Global
AdExchanger.com reached out to companies based beyond North American borders who concentrate on growing their data-driven, digital businesses regionally as well as internationally and asked them for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Andres Alterini, Co-Founder & CEO, Smowtion Simon Aurik, CCO, Yieldivision Europe […]
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AdExchanger.com Predictions for 2011: Search, Display
AdExchanger.com reached out to the companies active in the search and display communities for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Venkat Kolluri, CEO, Chitika, Inc. Matt Lawson, VP, Marketing and Alliances, Marin Software Jason Lehmbeck, CEO, DataPop Justin Merickel, VP of Marketing and New […]
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AdExchanger.com Predictions for 2011: Daniel Salmon of BMO Capital Markets, Joanna O'Connell of Forrester Research
Daniel Salmon of BMO Capital Markets and Joanna O’Connell of Forrester Research offered their predictions about the digital advertising ecosystem in 2011. Daniel Salmon, Equity Research Analyst, BMO Capital Markets The average tenure of Chief Marketing Officers will begin to increase again as “digital natives” ascend to the top marketing roles at a faster clip […]
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James Deaker Joins Yahoo! In Data And Analytics Role, Discusses Publisher Challenges And The Rate Card
James Deaker recently joined Yahoo! as VP Data Solutions and Insights after leaving his position at Microsoft as Director, Monetization Excellence. He discussed his new role and publisher strategy with AdExchanger.com. AdExchanger.com: Tell me about your new role and why it’s a good fit for you. JD: I’m joining Yahoo! because I’m amazed by Yahoo!’s […]
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OMG Trading Desk Becomes Accuen; Kontera Adding Mobile; Akamai Is The Display Dark Horse
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OMG Trading Desk Rebrands Omnicom Media Group’s display media trading desk has re-branded with a brand new website – and an active twitter account to boot! The site explains, “Accuen is a leading digital media acquisition platform that combines media, data, technology and strategy […]
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AdExchanger: The Great Online Privacy Battle
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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AdExchanger.com Predictions for 2011: Agencies – Part II
AdExchanger.com reached out to the agency community for their predictions about the digital advertising ecosystem in 2011. This is part two of predictions from the agency world. Click a name below to begin, or scroll: Adam Cahill, EVP, Media at Hill Holliday Jason Deal, SVP, Digital Group Account Director, Initiative USA Dax Hamman, iCrossing, VP […]