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AdExchanger.com Predictions for 2011: Agencies – Part I
AdExchanger.com reached out to the agency community for their predictions about the digital advertising ecosystem in 2011. This is part one of predictions from the agency world. Click a name below to begin, or scroll: Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands, IPG Tom Hespos, Chairman, President, Underscore Marketing Vik Kathuria, Managing Partner, Mediacom, WPP Group […]
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Waiting For The Addressable Online Video Ad Business
At first blush, recent acquisitions in the video ad network space give the appearance the video ad business is on fire – in a good way. But, digging deeper, it seems that exits may not be happening at the levels first imagined for some video ad network entrepreneurs and investors as there have been quite […]
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Zynga And The Ad Business; History Sniffing And Data Firms Settle; Ad Networks Ponder ATDs And FTC
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Zynga And The Ad Business Mediaweek’s Mike Shields eyes the growing social gaming phenomenon led by Zynga. Shields wonders if ignoring the ad market will bite Zynga in the posterior down the road:“Some say that Zynga’s engineer-heavy culture just isn’t that interested in advertising. […]
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AdExchanger.com Predictions for 2011: Data – Siddarth Chaudhary, Omniture
AdExchanger.com reached out to the digital advertising community for their predictions about the digital advertising ecosystem in 2011. The following predictions are from Siddharth Chaudhary, Senior Product Manager, Omniture, an Adobe Company. Demand-side platforms and their close cousins will continue to distance themselves from cracking the code of performance advertising for Display; instead they will […]
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MyThings Offering Personalized Retargeting Optimized For Conversions Not Clicks Says CEO Arbel
Benny Arbel is CEO and founder of MyThings, a B2B personalized retargeting company. AdExchanger.com: Please share how MyThings has pivoted since it was established in 2005 and arrived at a personalized retargeting business model? What have you learned? BA: The change has been more of an evolution than a revolution. When founded, myThings provided behavioral […]
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Open Data Partnership Announced; TRAFFIQ Adds Search Channel; DoubleClick Ad Exchange Launched In Australia
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Providers Unite The Wall Street Journal’s Emily Steel covers a new consortium of data providers called the Open Data Partnership which is intended to help consumers understand what is known about them and what isn’t. Steel writes, “The project is the first of […]
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AdExchanger: RTB Auction Still Frame
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Metamarkets Enabling Big Media To Effectively Analyze, Price And Predict Inventory Value Says CEO Soloff
David Soloff is CEO of Metamarkets, a publisher analytics company. AdExchanger.com: What have you been up to in the 5 months since last we spoke? DS: Four things: expanding the core engineering team, building the product, deploying with early customers, iterating tightly. We’re building a very large scale data processing and predictive analytics infrastructure to […]
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FTC Wants Do-Not-Track, Says Ad Industry Not Helping; Specific Media Buys Display Ad Network; Mobile Continues Trajectory
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do-Not-Track Bubbling The U.S. Federal Trade Commission has issued a draft report recommending that a do-not-track function be implemented. From the release: “The Commission recommends a simple, easy to use choice mechanism for consumers to opt out of the collection of information about their […]
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Why Mobile Web Sites Are Critical Tools for Advertisers
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the second in a series of columns devoted to mobile display and its parts. In my last post, Mobile […]
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