AdExchanger
Articles By AdExchanger
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Google, AppNexus And The Mayan Calendar
All Things D’s Peter Kafka reports that AppNexus direct access to Google DoubleClick Ad Exchange display ad inventory has been cut-off temporarily for what appears to be one of two reasons – which actually may be intertwined. Kafka quotes a Google spokesperson who suggests there may have been something going on with an unidentified campaign(s) […]
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Mobile Ad Network Jumptap Going Global As Dentsu-owned CCI Makes Investment
Mobile ad network Jumptap has announced that it has entered into a partnership agreement with Dentsu-owned, Cyber Communications (cci) to provide mobile ad network services in Japan. Also according to a press release, “Under the agreement, cci will be the exclusive partner for Jumptap technology in Japan and will make a strategic investment in Jumptap.” […]
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Google Getting Into Local Ads - Big Time; Everybody Is Using DSPs; Defining The View-Through
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Ads And GroupOn It appears the rumors of Google buying daily deals company GroupOn are coming true as All Things D’s Kara Swisher reports that the price tag may swell to $5.3 billion with an earnout for company types of $700 million. Read […]
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Travel Ad Network CEO Brian Silver On Acquiring Publisher TravelMuse
Vertical ad network Travel Ad Network (TAN) announced today that it has acquired travel planning website, TravelMuse, and labeled the acquisition the continued “transformation of TAN from a vertical ad network into an integrated digital media company.” Financial details of the deal were not disclosed. Read the release. Travel Ad Network CEO Brian Silver discussed […]
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VivaKi Nerve Center CEO Hecht Responds; Discusses Google And Demand-Side Platform Strategy
VivaKi Nerve Center CEO Curt Hecht discussed his company’s relationship with Google as well as Publicis/VivaKi’s strategy for pursuing this key relationship as it looks to provide audience-driven buying services to VivaKi member media agencies. Hecht also addressed a recent TechCrunch report that intimated rebates may be a part of VivaKi’s deal with Google. AdExchanger.com: […]
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AdExchanger.com Predictions for 2011: Publishers - Kirk McDonald, Time Inc.
AdExchanger.com reached out to the digital advertising community for their predictions about the digital advertising ecosystem in 2011. The following predictions are from Kirk McDonald, President, Digital, Time Inc. I predict the industry will continue to work hard to find ways to make it easier to buy and sell digital media. Some innovations are adding […]
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WSJ What They Know Series Looks At Firefox; Black Friday Momentum Unstoppable Online; Right Media Exchange Adopting CLEAR
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What They Know The Wall Street Journal’s What They Know series continues and loosely suggests that Better Advertising co-founder Simeon Simeonov helped end a project earlier this year by Mozilla to create “do-not-track” functionality for the popular Firefox browser. In the piece, BA’s Simeonov […]
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Goodzer Extracting Shopping Intent Through Location-Based Product Search
Dmitry Pakhomkin is Co-Founder and CEO of Goodzer, a location-based, shopping search engine. AdExchanger.com: Where did the idea come from for Goodzer? Is it in market today? DP: The idea came from me and my wife’s personal frustration about local shopping and what could help us find things faster and closer to us. At the […]
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Rocket Fuel CEO John Talks About Sarbanes-Oxley And Start-Up Innovation
Last week, AdExchanger.com noted in its daily news round-up that ad network Rocket Fuel had reported strong growth in revenues for 2010. Read the release. In a brief email conversation with AdExchanger.com since then, Rocket Fuel CEO George John has provided insights on how start-up innovation may be stifled by current U.S. government revenue reporting […]
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Ad Network Contrails: Where-To Next
The “death” of the ad network continues to be delayed as new players appear, a few are skewered, existing players scramble, adjust, prepare or just stand still because everything’s “just fine, thank you very much.” What exactly is an ad network today (and in the future), you ask? I’d say it’s quite a few things. […]
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