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Akamai CTO Mike Afergan Says Data Showing Shopping Behaviors Earlier In Q4 Than Ever
Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai recently spoke to AdExchanger.com about his company’s Online Shopping Data Visualization tool and recent insights. AdExchanger.com: Can you explain the mechanics of how the Akamai Online Shopping Data Visualization tool works? For example, how does one company’s data feed into it? MA: The Akamai […]
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The Facebook Ad Network Scoop; Looking At Media Trading In Europe; What They Know
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Facebook Ad Network Facebook ad network rumors continue to swirl and The Register’s Cade Metz carries the latest quote from Facebook CEO Mark Zuckerberg regarding the ad net possibilities from this week’s Web 2.0 Summit. Metz writes, “Zuckerberg was asked if Facebook was […]
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AdExchanger: The Belle Of The Ball
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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AdExchanger.com Predictions for 2011: The Investment Community
AdExchanger.com reached out to the angel and venture capital investment community for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Gil Beyda, Genacast Ventures Jeff Crowe, Norwest Venture Partners Chris Dixon, angel investor, co-Founder Hunch Roger Ehrenberg, IA Ventures Chris Fralic, Partner, First Round Capital Jonah […]
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Google Gets Fashionable; Yahoo! CEO Bartz On Mergers And Moms; IAB Says Robust Q3 Ad Revenues
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. That Google Looks Lovely On You Google announced a do-it-yourself, eCommerce website platform called Boutiques.com. The New York Times’ Cathy Horyn writes, “In a deliberate collision between nerds and fashion mavens, Google has created a new e-commerce site that significantly improves how fashion is […]
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DataPop Segmenting Interest-Based Audiences For Offer-Driven Marketing Says CEO Lehmbeck
Jason Lehmbeck is CEO at DataPop, a search marketing technology company. AdExchanger.com: Obviously, lots of former Yahoo!s at DataPop including yourself. What did you all learn at Yahoo! that is inspiring the DataPop business model? The core team at DataPop was lucky enough to spend a 5+ years working together with all kinds of search […]
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Retailigence Bridging Online And Offline to Address The Bottom Of The Funnel At Retail Says CEO Geiger
Jeremy Geiger is CEO of Retailigence, a location-based shopping technology company. AdExchanger.com: Do you think 2011 is the year that mobile finally lives up to its billing? JG: We believe that 2011 will be the year that mobile in the US will finally catch-up with the rest of the world. What problem is Retailigence solving? […]
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Mary Meeker Delivers Ad Boom Prez; AdBrite Announces Audience Data Product; Addressable TV For All In 5 to 8 Years
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Checks In With A Boom Morgan Stanley’s Mary Meeker has released her latest predictions to the digital world at the Web 2.0 conference and her “Magic 8” ball says that “Internet advertising will reach $50 billion and mobile commerce will outpace traditional e-commerce,” […]
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Mobclix Providing Supply-Side Platform In Mobile Ad Exchange Says CEO Subramanian
Mobclix Co-Founder Krishna Subramanian discussed his mobile ad exchange its new sell-side platform functionality. Read the release. (Mobclix was acquired by Velti on October 1.) AdExchanger.com: Why are you calling this a supply-side platform for mobile? What happened to “the exchange?” KS: Mobclix is a mobile ad exchange that allows demand partners to reach mobile […]
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Technorati Buys Mommy Blogger Network; The Twitter Ad Network Within; What Facebook Display Means
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Technorati Goes Vertical Mediaweek’s Mike Shields covers the acquisition of the SV Moms blogger network by Technorati. “SV” stands for Silicon Valley but the network encompasses many more blogs than just the “SV” area. See the list. Mediaweek says that “Technorati plans to use […]
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