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Monaco Media Forum Video And The Google Of Analytics
Below is video from a panel moderated by Simulmedia’s Dave Morgan (the former Tacoda and Real Media founder) from last week’s Monaco Media Forum. Among the highlights, Morgan required each panelist to pick a current company that will serve as a future model of how they want their business to evolve in the next few […]
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SpotXchange Entering Real-Time Bidding Space For Online Video Ads Says CEO Shehan
Mike Shehan is CEO of SpotXchange, an online video advertising network. The company is announcing a new real-time bidding-enabled service for online video ads today. Read the release. AdExchanger.com: First, can you provide some background on SpotXchange? MS: SpotXchange is an online video advertising network that offers brand advertisers a scalable, efficient and measurable way […]
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Connexity CEO Gross On His New Ad Network With An Audience Targeting Mashup
Dave Gross is CEO of Connexity, an online advertising network. AdExchanger.com: What did you learn at Fastclick (sold to Valueclick in 2005) that you’re bringing with you to Connexity? DG: How to simultaneously improve yield for both advertising and publishing clients through increased ad relevance. The market has matured, somewhat, and there are a lot […]
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Rhythm NewMedia Gets Funds, Ad Networks Still Hot; Mid-Rolls Growing Says Freewheel; The Privacy Czar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Networks Still Hot Ad networks are continuing to grow -and being in the mobile space doesn’t hurt either. Rhythm NewMedia announced a $10 million Series C funding round with lead investor QuestMark Partners and follow-on investment from existing backers Lightspeed Venture Partners, Morgenthaler […]
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VP Hunter Says Comscore Focusing On Data Effectiveness Not Just Ad Effectiveness
Anne Hunter is VP Advertising Effectiveness at comScore. She discussed comScore’s products and initiatives around what’s core to her role – advertising effectiveness – and, in particular, a new product called Campaign Essentials announced in September. Read the release. AdExchanger.com: comScore has been thought of as the company that measures website traffic. What is the […]
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WPP Group Buys Database Marketer i-Behavior; Accordant Media Aiming At Trading Desks; Regulating The DSPs?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Buys i-Behavior Data, data, data…. WPP Group bought i-Behavior on Wednesday as the ad holding company looks to leverage i-Behavior’s direct marketing services “to multi-channel merchants – retailers, financial services firms, catalogue sellers, consumer magazines, B2B companies – based on consumer purchase transaction […]
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AdExchanger: Audience Roadshow
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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CEO Shaw Discusses Company Momentum And The Future For Epic Media Group
Art Shaw is CEO of Epic Media Group, an online advertising company. AdExchanger.com: Can you talk a little about Epic Media Group’s integration of Connexus Corporation? Is it complete? Any challenges? AS: We are almost exactly six months post-deal, and it is going very well. Our integration efforts, and the strategic synergies we saw when […]
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CPCs Up In October Says Efficient Frontier; Google AdSense Adding Data For Publishers; The Reverse Display Auction
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPCs Going Up The CPC doctor is “in” as Efficient Frontier’s Dr. Siddarth Shah says that CPCs are on the rise everywhere! He writes on EF’s blog: “CPCs in all sectors rose in October both on a year-over-year (YoY) basis as well as on […]
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Undertone CEO Cassidy On Jambo Media Video Ad Platform Acquisition
On Monday, Undertone announced that it had acquired Jambo Media, a supplier “of online video advertising distribution and technology with more than 17 million unique viewers per month [according to Comscore for Sept. 2010].” Read more. CEO Mike Cassidy discussed the acquisition and his company’s move deeper into the digital video ad space. Why is […]
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