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Amazon Buying Diapers; Tremor Media Buys ScanScout; Undertone Buys Jambo; Aol Exploring Combination With Yahoo!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Buys Diapers, Retargeter Next? Amazon has laid down a half-billion dollars to buy up another electronic commerce “good idea,” Diapers.com. Soap.com is also a part of this deal as Fortune sleuth and reporter Dan Primack details what Amazon gets, “A rapidly growing company […]
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Right Media Head McGrory Discusses New Products, Yahoo! Commitment To RMX, More
Right Media chief Ramsey McGrory discussed RM’s new Audience Sharing product and answers to a selection of questions from Tuesday’s Right Media forum. AdExchanger.com: What is the purpose of Audience Sharing? RM: Audience Sharing enables Segment Owners and Segment Users to share, manage and monetize audiences at scale. Advertisers have a very specific audience in […]
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Interclick's Katz Discusses Ad Network's 84% Year-Over-Year Revenue Growth
Interclick reported on Tuesday a record Q3 2010 and announced that founder/president Michael Katz will assume the CEO title. Highlights from the earnings release include 84% year-over-year revenue growth and a 68% increase in gross profit to $12.2 million. Read the earnings release (PDF). Reuters reports that the company is expecting Q4 to be even […]
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Vibrant Media Planning IPO; ValueClick Beats The Street In Q3; DSP Fever Down Under
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vibrant Media IPO It appears in-text advertising technology company Vibrant Media is headed to the public markets. TechCrunch’s Robin Wauters summarizes a recent interview by Vibrant CEO Doug Stevenson who said that “Vibrant Media has ‘all the elements in place’ for a public offering […]
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AdExchanger: Ad Tech Week In NYC
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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eBureau Reaching Across Digital Channels With Audience Targeting Solution Says SVP Longinotti
Jeremy Longinotti is Senior Vice President/General Manager, Audience Targeting, of eBureau, a lead verification and audience targeting solutions company. AdExchanger.com: First, please share a background on the company’s different business units or channels. JL: eBureau has been helping consumer-focused businesses find their next customer since 2004. We provide a powerful suite of predictive analytics and […]
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Right Media Intros Audience Sharing; Aol Earnings Impress; DSP MediaMath 2010 Revs Double
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Intros Audience Sharing Right Media Exchange announced new features – including audience sharing – at its Right Media forum this week in New York City. From the Right Media blog, Ramsey McGrory, VP & Head of Right Media says, “Audience Sharing provides […]
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TRAFFIQ CPO Picard Discusses New Trading Desk Targeting Agencies
TRAFFIQ announced yesterday the addition of real-time bidding capabilities to its platform and the launch of TRAFFIQ Trading Desk which “gives advertisers the ability to buy into the majority of exchange inventory across the web.” Read the release. TRAFFIQ Chief Product Officer Eric Picard discussed the new trading desk and its features. AdExchanger.com: Now that […]
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Taykey Addressing Social Trending With DSP Model Says CEO Avner
Amit Avner is CEO of Taykey, an online advertising technology company. AdExchanger.com: Please provide a bit of background on you. And, where did you get the idea for Taykey? I’m 25 years old, from Israel, now living in New York. I started the company 2 years ago with my co-founder, Itay Birnboim, and later we […]
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OPA Says Display Packs Punch - It Must Be True!; The Yahoo! Savior?; Google AdWords And Phone Call Metrics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New OPA Study Touts Display The OPA is back! – as Mediaweek’s Mike Shields looks at a new report from the Online Publishers Association (OPA). He capsulizes it as follows: “The Online Publishers Association is so adamant about convincing traditional brand advertisers that good […]
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