AdExchanger
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Update: Aol Buying Dotomi - UPDATED! Still Only Rumor
Following up a report from earlier today on AdExchanger.com, yet another reliable source says that Dotomi is being acquired by Aol as CEO Tim Armstrong reaches to his company’s cash and stock to add a quality retargeting solution. Given recent strategic AOL moves such as Project Devil which brings an integrated, “big ads” approach to […]
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Dotomi To Be Acquired; Retargeting Remains Hot
A reliable source has informed AdExchanger.com that performance marketing company Dotomi (AdExchanger.com Q&A from 2009) is in the final stages of being acquired by… fill-in-the-blank. Yes, I’m sorry to say I don’t know who it is. But my source has been rock-solid in the past and says the Dotomi exit is about to happen as […]
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CEO Apprendi Discusses New Collective Exchange As Ad Network Models Continue To Pivot
Yesterday, online advertising technology and services company Collective announced its new Collective Exchange. According to a press release about the Exchange, the new product “allows agency trading desks to directly access, and bid on, Collective’s premium, brand-safe inventory and extensive audience data.” Read more. CEO Joe Apprendi discussed the announcement and its implications. AdExchanger.com: Why […]
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AudienceScience Moving To Facilitate Direct-To-Publisher Relationships For Marketers Says CEO Hirsch
Online advertising technology company AudienceScience announced its new AudienceConnect product which “pairs premium publishers who wish to optimize yield and maintain content quality with top-tier advertisers and agencies seeking to associate their brand with select publishers to dramatically increase conversion and overall advertising effectiveness,” according to the release. Read more. CEO Jeff Hirsch talked about […]
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2011 Advertising Economy Wildcard; Twitter Adds Paid Promotion Model; On Rubicon Project-Fan Deal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 2011 Wild Card Reuters looks at the growing momentum in the media sector, but says, overall, their remains cautious optimism, at best. Reuters Paul Thomasch writes, “The wild card is 2011. If the job market improves and housing shows signs of life, consumer sentiment […]
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The Live Blog! Rubicon Project Announces $18 Million Financing; Acquires FAN
Here’s the press release (read it): Regarding the funding, “The Rubicon Project also announced an $18 million round of funding, bringing total financial investments to $60 million. The current financing round included funding from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal’s Peacock Equity Fund and Jarl Mohn. the Rubicon Project […]
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Yahoo! VP Zinman On New Personalized Retargeting And Yahoo! Network Plus Re-Branding
Today on the Yahoo! Advertising blog, Yahoo! announced its new “Personalized Retargeting” product which it claims can “turn prospects into customers at an even higher rate than standard retargeting—and you’ll only pay for clicks or conversions.” In addition the company announced the rebranding of its ad network calling it the ‘Yahoo! Network Plus’ ad network, […]
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Adap.tv Co-Founder Grenager On Recent Video Ad Marketplace Developments
Video ad marketplace Adap.tv announced recently that it is seeing “a 92 percent average monthly growth rate for video ad views within its marketplace since the launch in February 2010”. Read the release. Adap.tv founder and VP of Product Teg Grenager provided some perspective on recent developments at his company. AdExchanger.com: Historically, there has been […]
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WPP Group Says U.S. Economy Fueling Growth; Aol CEO Armstrong On Silicon Valley; 500 Billion YouTube "Ads"
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Group Hockey Stick For an ad holding company, WPP Group’s 3rd quarter 2010 financial growth surprised at it grew more than at any time in the past 10 years with a 7.5% increase in revenue to $3.6 billion which was helped by strong […]
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Former Omniture VP Andersen Joins LUMA Partners; New Video: Ad Tech... From Hype to Stereotype
Investment banking firm LUMA Partners – led by Terence Kawaja – announced that Brian Andersen, who recently headed corp development at Omniture, is joining LUMA Partners and opening the company’s Palo Alto office. Andersen discussed his new role and his view of the advertising landscape. AdExchanger.com: Why get into the investment banking business now? BA: […]
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