AdExchanger
Articles By AdExchanger
-
Rubicon Project Press Conference On Monday
Announcement on Monday – likely regarding the acquisition of FAN assets… from the press release: the Rubicon Project Hosts Press Conference With CEO & Founder, Frank Addante LOS ANGELES–(BUSINESS WIRE)–the Rubicon Project will host a press conference to discuss company strategy and future growth plans. Who: Frank Addante, CEO and Founder of the Rubicon Project […]
Tagged in: -
RadiumOne Combining The Scale Of Social Data And The Ad Network Model Says CEO Chahal
Gurbaksh Chahal is CEO of RadiumOne, an online advertising network. You’re back on the ad network scene with your newest company after a successful and very lucrative exit with Blue Lithium when it was sold to Yahoo!. Why? Why not kick back? GC: To sit still is not in my DNA. I sold my first […]
Tagged in: -
Microsoft Makes Billions In Fiscal Q1 2011; Eric Picard Joins TRAFFIQ As Chief Product Officer; Math Men (And Women) Will Lead
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft’s Major Moolah Microsoft reported its fiscal Q1 2011 earnings yesterday and – woohoo! – they make a lotta cash their in Redmond: “Operating income, net income and diluted earnings per share for the quarter were $7.12 billion, $5.41 billion and $0.62 per share, […]
Tagged in: -
AdExchanger: Smell Like Audience Buying
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Tagged in: -
BlueCava Targeting Device IDs While Maintaining Consumer Privacy Says CEO Norris
David Norris is the CEO of BlueCava, an advertising technology company. Please share a little history on the company. BlueCava was spun-off. Why? DN: In early 2010, BlueCava was spun out of its parent company, Uniloc, to be a focused operating company to take Uniloc’s core technology to market. As part of the spin-out, BlueCava […]
Tagged in: -
Sharethrough Leveraging Views And Sharing In Social Video Advertising Says CEO Greenberg
Dan Greenberg is CEO of Sharethrough, a social video advertising and technology company. AdExchanger.com: Your bio notes that you were a teaching assistant in a Facebook class in Stanford in 2007. Why is this relevant to your new venture at Sharethrough? Also, gotta ask, how did you “grade” someone in a Facebook class? DG: The […]
Tagged in: -
RapLeaf Becomes Topic Of Senate Campaign; Omnicom Digging Into The Data; ReachLocal Growing Quickly In Q3
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rapleaf Cont. It’s been an interesting week (understatement?) for Rapleaf as coverage continues in The Wall Street Journal with controversy about the company’s technology reaching a U.S. Senate campaign. According to The WSJ’s Emily Steel, “New Hampshire Republican Senate hopeful Jim Bender apologized to […]
Tagged in: -
XTEND Seeing 50% Year-Over-Year Growth As Technology Stack Is Built Out Says CEO Orzel
Adi Orzel is CEO of Xtend Media, an online display advertising network. Orzel recently updated AdExchanger.com on his company’s progress in the past year. AdExchanger.com: About a year ago, you suggested that there was a growing importance to the demand-side platform model and exchanges in XTEND media’s business. Where do you stand today in this […]
Tagged in: -
$4.5 Million For Video Marketplace; New DSP Taykey Funded By Sequoia; Facebook Ad Sales Chief Leaves
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding For Video Ad Marketplace VentureBeat’s Julie Klein noticed from the SEC’s funding wire that video ad marketplace Adap.tv is recipient of $4.5 million worth of funding from existing investors Redpoint Ventures, Gemini Israel Funds and Spark Capital. Read more. See the SEC filing. […]
Tagged in: -
Is The Rubicon Project, Fox Audience Network Deal Being Announced Monday?
Is Rubicon Project on the verge of announcing the acquisition of Fox Audience Network assets as previously reported here on AdExchanger.com? It looks like it all may – MAY – go down on Monday if one infers from this email sent to Fox Audience Network MyAds advertisers this evening. Dear Advertiser, We’re reaching out in […]
Tagged in: