AdExchanger
Articles By AdExchanger
-
Digital Growing In North America For Publicis; P&G Gets New Media Chief; Rock-And-Pre-Roll!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Digital Grows In Publicis Agency holding companies continue to report revenue growth as Publicis is the latest to say that its 3rd quarter 2010 was positive. According to The Wall Street Journal, the company “posted organic revenue growth of 9.2% for the three […]
Tagged in: -
AdExchanger: My Life Is Data (The Conclusion)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Tagged in: -
Intuit VP Seth Greenberg Evaluates The Facebook Funnel At The ANA's Annual Conference
It was the final presentation at the Association of National Advertisers Masters of Marketing annual conference last Saturday, and maybe it was the most relevant if you’re a fan of data-driven, digital marketing. After all, anybody that announces, “My company will buy 20 BILLON display impressions in the fourth quarter of 2010,” as Intuit VP […]
Tagged in: -
From Ad Network To Trading Platform, BannerConnect Has Evolved Says COO Schepers
Sebastiaan Schepers is Chief Operating Officer of BannerConnect, an online display advertising network. AdExchanger.com: Please provide a bit of background on BannerConnect. And, how is it tied to TechConnect? Officially, we started in 2001 when TechConnect was an IT service provider with a small network of technology and gaming publishers. However, the roots go back […]
Tagged in: -
Travel Ad Network CEO Silver Discusses Funding Climate, New $15 Million Series C Round
Earlier in the week, Travel Ad Network (TAN) announced a Series C round of funding led by StarVest Partners. TAN consists of “more than 36 million monthly unique visitors worldwide” through its ad network of travel-related websites. Read the release. Travel Ad Network CEO Brian Silver discussed the funding process and the vertical ad network […]
Tagged in: -
FTC Leaning Toward Self-Regulation; Expandables Hit The Exchange; Microsoft's Van Der Kooi On Massive
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Recommending Self-Regulation According to MediaPost’s Wendy Davis, it looks like the U.S. Federal Trade Commission will recommend that the online advertising industry continue to move forward with new, perhaps improved, self-regulation efforts rather than recommending Congressional action and new laws. Quoting FTC member […]
Tagged in: -
Mobile Display Advertising: Not Just Tiny Banners
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the first in a series of columns devoted to mobile display and its parts. Mobile display is earning an […]
Tagged in: -
Specific Media Discusses BBE Acquisition -Is Mobile Next?
Earlier this week, ad network Specific Media acquired video ad network BBE. This appears to be another step toward the company’s ultimate goal as CEO Tim Vanderhook told ClickZ “that the firm will seek to raise capital through an IPO at some point in 2011 if the financial climate allows.” Read more. Specific Media COO/Co-Founder […]
Tagged in: -
Yahoo! Announces Q3 Earnings, Talks Display; Microsoft's Everson Looking To Creative Community; Agencies Merging Digital And Mags
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Announces Earnings On the earnings call, Yahoo! announced its “revenue was $1,601 million for the third quarter of 2010, a two percent increase from the third quarter of 2009. Income from operations for the third quarter of 2010 was $189 million, an increase […]
Tagged in: -
The Biggest Brand Manager In The Land Speaks On Purpose-Driven Marketing
If you asked an attendee at last week’s Association of National Advertisers’ (ANA) “Masters of Marketing” conference, “What was the highlight for you?” the answer was almost always, “I really liked P&G’s presentation on purpose-driven marketing.” To equate it to the data-driven, digital advertising world, as buzz goes, purpose-driven marketing (PDM?) is the new demand-side […]
Tagged in: