AdExchanger
Articles By AdExchanger
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Company Targeting Twitter And The Social Stream Says Founder Manoogian
John Manoogian III is Founder of 140 Proof, which offers targeted, social stream advertising. AdExchanger.com: How has your previous experience ie. your work as a Creative & Technical Director at Organic informed the development of 140 Proof? JM: A core part of what Organic did when I was there was try to combine smart creative […]
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Lindsay Lohan Has Low RPM - Pass It On; Pictela Certified By Microsoft; Apple Reports And Jobs Rants
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RPM Shoot-out: Egg Recall Vs. Lindsay Lohan Perfect Market (AdExchanger.com Q&A) has released a new study which it says shows that raw page views are not necessarily the best revenue strategy. Looking at Revenue Per Thousand Pages (RPMs) across what is presumably its own […]
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Ad Summos Serving Premium Publishers With Ad Network, SSP, And Analytics Capabilities Says CEO Viebranz
Curt Viebranz is CEO of ad summos, an online advertising technology company. AdExchanger.com: A bit of background, first. Once you left Aol, which acquired Tacoda where you were CEO, did you know you would get back into the start-up ”game”? CV: Absolutely. First, I re-charged and hung out with my son. After that, it just took […]
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Digital Is Transforming The Magazine Publisher -Which Means Transformation Of The Agency At MediaVest
Publicis MediaVest svp, director of publisher investment and activation, Robin Steinberg, and Sarah Baehr, svp, director of digital publishing solutions, discussed transformation occurring at their agency which serves the magazine publisher world and how digital is impacting that strategy. Baehr was recently hired by MediaVest after spending six years at digital agency Razorfish as head […]
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Specific Media Buys Video Ad Network BBE; Like-ing Display; WSJ's What They Know Looks At Facebook User ID Targeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Specific Media Buys BBE Late Sunday, The Wall Street Journal confirmed that ad network Specific Media had bought video ad network BBE for “about $55 million (…) The deal was mostly paid for with cash but also included some stock in Specific Media. The […]
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Reviewing The Google Call: A DoubleClick Ad Exchange, Gross Revenue Prediction
Last Thursday’s blowout quarter from Google included several highlights announced on the conference call (see transcript from Seeking Alpha): Search Retargeting – CEO Eric Schmidt still says “no”: “We have a pretty strong opinion that we are not going to do very much of it. The reason is that we take our end user data […]
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Yahoo! Hires Goldman Sachs To 'Defend'; Google Reports Big Q3; Criteo Showing Growth In U.S. Market
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Takeover Drama: Day 2 Bloomberg reports that according to several sources, Yahoo! has contracted with the granddaddy of investment banks, Goldman Sachs, to “help defend against possible takeover approaches.” “Defend” is a good word here. Many Yahoo! investors are frothing at the mouth […]
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AdExchanger: My Life Is Data (Part III)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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SVnetwork Incenting Consumers With Self-Selecting Social Ads Says CEO Samit
Jay Samit is CEO of SVnetwork, a social ad network. AdExchanger.com: How does your previous experience inform the vision and strategy for SVnetwork? Coming from a company that spent over a billion dollars each year on advertising, I was searching for a better way for brands to connect with their consumers. We needed a platform […]
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Yahoo! Buyout Rumors Swirl Courtesy Of WSJ; Google, NBCU Go Their Separate Ad Sales Ways; IAB Seeing Display Ad Gains
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol And PE Firms Line Up For Yahoo! According to the Wall Street Journal’s Jessica Vascellaro and Anupreeta Das, “AOL Inc. and several private-equity firms are exploring making an offer to buy Yahoo Inc.” What’s more – some of the assets within Yahoo! may […]
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