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TARGUSinfo Releasing New Self-Service Product To Further Enable Audience Buying Says VP McLenaghan
Paul McLenaghan is Vice President, AdAdvisor Platform for TARGUSinfo. AdExchanger.com: TARGUSinfo launched AdAdvisor data solution in February of 2009. Knowing what you know now, what one change would you make to the AdAdvisor strategy if you could start over again? PM: I don’t think we would have changed our approach at all. We knew we […]
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aiMatch Ad Serving Platform Selected By Photobucket; CEO Wood Discusses Product Line, Industry Trends
Today, aiMatch announced that photo-sharing site Photobucket has selected aiMatch’s ad serving platform to deliver ads to its more than 45 million monthly unique visitors. According to a press release, aiMatch will help “Photobucket manage sales performance, analyze the data that impacts revenue and take ‘intelligent’ action based on that data.” Read the release. aiMatch […]
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Discovery Discusses Mobile Campaign Tactics And Goals; Previews New Storm Chasers Promo Using Medialets
For tonight’s premiere of season four of Discovery Channel’s “Storm Chasers” reality TV series, mobile ad technology firm Medialets was enlisted by Discovery Communications to create a custom, branded, in-app ad which uses a transparent overlay – the HTML5-based creative includes a tornado that wipes away everything in its on-screen path on the iPhone screen […]
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Donovan Data Systems Partners With FatTail; Google Display Fine Tuning Performance; Adconion Takes Over NetShelter UK Ad Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Donovan And FatTail Partner Donovan Data System extends its digital arms in a new FatTail (AdExchanger.com Q&A) partnership. In regards to the new partner for its iDesk agency media buying product, DDS’ JT Batson says in the release, “(…) Our mission (is) to improve […]
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Adnetik Growing A Trading And Targeting Firm Says CEO Montes
Ed Montes is CEO of Adnetik, an online advertising targeting and trading company. AdExchanger.com: Let’s begin with you. What are your responsibilities as CEO of Adnetik today? EM: One, I set the vision for the company. Two, I attract, retain, and recruit the best talent for the company. And three, I make sure there’s money […]
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Download AdExchanger.com's May-August 2010 Q&A Report: Learn From The Ecosystem
Yes, it’s another opportunity to “Learn About The Ecosystem” and reflect upon another four-month block of data-driven Q&As on AdExchanger.com. Learn from, review and slice-and-dice recent insights and info from members of the digital ad ecosystem including web publishers, digital agencies, ad networks, exchanges, ad tech and data companies. AdExchanger.com presents Volume III of its […]
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Bizo Seeing B2B Momentum In 2010; Scrapers Under The WSJ Microscope; Google Earnings Preview
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bizo Seeing B2B Momentum Bizo released its own, private, ad tech company version of an earnings report with news that “In 2010, Bizo extended its leadership position by… Achieving 3.5X revenue growth YTD (YOY), and growing its revenue run-rate to just under $10 million.” […]
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Undertone Networks Planning RTB Future, Integrating Agency Trading Desks Today Says CSO Schanzer
Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: What has surprised you most about online advertising in 2010? AS: Just when I thought it was impossible for change in the industry to accelerate, it did. The impact that technology has had on the online ad business is quite amazing. 2010 […]
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WPP Group's Media Innovation Group Addressing Attribution Challenge Says Analytics Exec Becker
Eugene Becker is Director, Analytics of the Media Innovation Group (The MIG), WPP Group’s proprietary technology firm. AdExchanger.com: What is your perspective on the attribution challenge within the broader context of measurement and analytics? EB: We see the lack of a viable attribution metric as a central, if not the central dilemma facing digital marketers. […]
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TubeMogul Gets $10 Million; Scott Kurnit's AdKeeper Launches; In-Game Ad Network Massive Closed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TubeMogul Banks $10 Million Video analytics and advertising firm, TubeMogul (AdExchanger.com Q&A), has raised $10 million in Series B funding in a round led by Foundation Capital. Foundation’s Ashu Garg will join the board. existing investors Trinity Ventures and Knights Bridge Capital Partners also […]
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