AdExchanger
Articles By AdExchanger
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Exchanges And Real-Time Bidding Bring Opportunity And Concerns For Publishers
It was real-time bidding, exchanges and data leakage all day yesterday at PubMatic’s Ad Revenue Conference in the Times Center in New York City today. During a panel tmoderated by 24/7 chief David Moore, agency types and publishers convened to discuss the impact on publishers of the new data-driven, real-time world. Moore played instigator as […]
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Microsoft Buying Adobe Rumor Mill; Undertone Opens Its Inventory To Trading Desks; New RTB Case Study
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Steve Ballmer Takes Adobe Meeting The New York Times’ Bits blog speculates that a recent trip to see Adobe executives by Microsoft’s Steve Ballmer and his entourage may be the first step towards an acquisition of Adobe. The NYT’s “The meeting, which lasted more […]
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AdExchanger: My Life Is Data (Part II)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Microsoft's Rik van der Kooi Discusses Microsoft Display Strategy And AppNexus Investment
Rik van der Kooi, Corporate Vice President of Microsoft’s Advertiser & Publisher Solutions group, discussed Microsoft’s recent investment in AppNexus (see release) as well as its evolving strategy in data-driven display media. (This interview was conducted on Tuesday.) AdExchanger.com: Tell us about today’s announcement regarding Microsoft’s investment in AppNexus. Rik van der Kooi: So, today, […]
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Velti VP Sullivan Sees Mobclix' Long Tail Focus As Key Synergy In Acquisition
Late last week, UK mobile marketing firm Velti announced that it had acquired mobile ad exchange Mobclix, which “connects more than 25 online, video and mobile ad networks including Millennial Media, Jumptap, InMobi, Traffic Marketplace, Mojiva and Smatto,” according to the release. Read more. Dakota Sullivan, VP of global marketing at Velti, discussed the acquisition. […]
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Facebook Addressing Controls, Privacy; Krux Digital Gets MSNBC.com; Dapper Price Was $55 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Addressing Controls, Privacy CEO Mark Zuckerberg announced on the Facebook blog yesterday that users would have new controls at their disposal. He writes on the Facebook blog, “We’ve long heard that people would find Facebook more useful if it were easier to connect […]
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BlueKai CEO Tawakol Focused on Yield Management and Technology for Data Providers
Omar Tawakol is CEO of BlueKai, an online data exchange. Tawakol recently discussed his company’ strategic direction with AdExchanger.com. AdExchanger.com: Looking at the new website, it seems BlueKai’s business is evolving? Can you touch on how? OT: BlueKai’s business is constantly evolving to respond to new demands that we see in the industry but we […]
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Reaction To Yahoo! Acquisition Of Ad Tech Firm Dapper
AdExchanger.com reached out to a cross-section of executives from the digital advertising ecosystem to gauge their reaction to the acquisition of display ad technology firm Dapper by Yahoo! Bill Wise, CEO, MediaBank “While the acquisition is reactive to Google’s acquisition of Teracent last year, it is an deal that actually makes a ton of sense […]
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Opera Starts A Mobile Ad Exchange; Dapper And AppNexus Coverage; Orange Ad Network Getting Busy For Brands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Opera Gets An Ad Exchange Everybody is starting their own ad exchange. It’s 2007 all over again! Opera Software says it plans to leverage its own mobile reach to get exchange-y. From the release: “The Open Mobile Ad Exchange makes the world’s largest mobile […]
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Yahoo! VP Patel Says Dapper Acquisition Will Include Integration Of Dynamic Ads In Right Media Exchange
Dev Patel, VP, Advertiser and Publisher Solutions at Yahoo!, discussed the Dapper acquisition (read the release) and its implications. AdExchanger.com: Can you discuss how Dapper’s technology will enable SmartAds going forward? DP: Dapper’s technology will use consumer ingights from across the Yahoo! network to understand user intent and dynamically generate the creative in real time […]
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