AdExchanger
Articles By AdExchanger
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AdBrite Ad Exchange Differentiates With Transparency And B2B Positioning Says CEO Fanlo
Iggy Fanlo is CEO of AdBrite, an online advertising exchange. The company rolled out new branding and announced video pre-roll inventory was now available in the AdBrite exchange. Read the release. AdExchanger.com: AdBrite has been quiet for the past year – up until now. Why? IF: We’ve been working feverishly on developing world class capabilities. […]
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U.S. Online Advertising Self-Regulation Launches; Guardian Struggles With Offline And Digital Assets; Google Incubating Digital TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More On Privacy Icons ClickZ’s Kate Kaye gives an overview of the announcement yesterday regarding the privacy “i” icon and the newly-formed Digital Advertising Alliance in the U.S., which will include all 50 ad networks in the NAI as well as Google, Yahoo and […]
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Privacy Icon Changes, New Self-Regulation Program Formally Starts Says Better Advertising CEO Scott Meyer
The Digital Advertising Alliance (DAA) announced today that it has approved “Better Advertising’s Assurance Platform as an Approved Technology and a standard method for providing evidence of participating companies’ compliance with the cross-industry self-regulatory program for online behavioral advertising.” Read the release. And, read about the self-regulation principles on the DAA site. CEO Scott Meyer […]
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Solve Media Putting Twist On Display With New Engagement Model Says CEO Jacoby
Ari Jacoby is CEO of Solve Media, an online ad technology company. AdExchanger.com: Where did the idea come for Solve Media? Why the name change from Ad Copy? AJ: We spoke with over 200 CMO’s and senior agency folks who told us that display click through rates were tiny and they needed a solution to […]
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Mobclix Acquired By UK Firm Mobile Firm Velti; iAd Platform Controlling The Creative; Yahoo!'s CPO Irving Rising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Exchange Sells Itself Mobile remains red hot as mobile ad exchange Mobclix (AdExchanger.com Q&A) has sold itself to a UK mobile marketing agency Velti for an estimated at $50 million by TechCrunch’s MG Siegler who writes, “Velti, which is a public company […]
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The Mobile Cookie; Driving To The Facebok Fan Page (Via The FB Ad Network); Publisher Splits In Two For Ads And Subscription
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Mobile Cookie MediaMind’s Dean Donaldson offers that Radio frequency identification (RFID) may be the cookie solution of the future for Mobile. MediaPost’s Laurie Sullivan quotes Donaldson, “From a mobile marketing perspective, it’s a lot less expensive for retailers to use RFID rather than […]
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Bidding The Data Points For The New Video Ad Selector Format - a.k.a. Forcing The Click For Brands
Publicis VivaKi’s Pool efforts appear to be paying off. ClickZ’s Jack Marshall reports that Google’s YouTube will add VivaKi’s Pool video ad format, known as the “ASq video advertising unit”, and joins Hulu, AOL, and Yahoo which had already announced adoption of the format in August. VivaKi’s video ad methodology allows consumers to select their […]
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AdExchanger: My Life Is Data (Part I)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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