AdExchanger
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Retargeting Is Hot And Buysight Gets $10 Million; New IAB Study On Local Ads And The Search For Creative; Nielsen Says Online GRP Offering For All In 2011
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Permuto Gets $10 Million, New Name Retargeting company Buysight (which was Permuto – Q&A from last year) announced that it has closed an initial, $10 million round of funding from ONSET Ventures, Rembrandt Venture Partners, and others including LinkedIn’s Reid Hoffman. The company is […]
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Tribal Fusion Focused On Delivering Tech-Enabled Media Services To Agencies Says CEO DaSilva
Dilip DaSilva is CEO of Tribal Fusion, a digital marketing solutions company and division of Exponential. Where do you position and differentiate Tribal Fusion today in the marketplace? Is it starting to take on agency skill sets? Our key differentiator is seamless integration of inventory, data, and technology to create customized solutions for each industry […]
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Efficient Frontier Integrates Facebook Advertising Into Platform
Search and display ad platform provider, Efficient Frontier, has announced the integration of Facebook Ads into its platform. Efficient Frontier CEO David Karnstedt said in the press release, “While other players in the market may now provide Facebook advertising to their clients, they are not truly optimizing across the other channels to improve performance in […]
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New Ad Tech Ecosystem Map Released By LUMA Partners' Kawaja
Terence Kawaja of LUMA Partners has provided a revised version of his ubiquitous display ad tech landscape chart. Download it here. Kawaja will be discussing how this landscape might evolve going forward at several conferences in NYC including IAB MIXX at 10:30 am on Monday 9/27 and at OMMA Global at 9:45 am on Tuesday […]
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FTC Cop Likes Personaliztion (i.e. Cookies); Nolet Talks Real-Time Bidding Auctions; Ad Exchanges Are De-Humanizing Says Chester
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Cop Likes Ad Personalization Ad Age’s Edmund Lee interviews David Vladeck, who is described as “the man who in many ways is in charge of policing the internet for the Federal Trade Commission.” Apparently, the FTC internet cop likes the data-driven world of […]
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New Digital Media Index Data Showing Best Growth In Display In Years Says Solbright CEO Pace
Web publisher solutions provider Solbright released its initial findings from its new Digital Media Index™ (DMI) last week as the “premium” display advertising market rebounds in 2010. Among the data points, “Cost-per-thousand-impression (CPM) revenues in the first half of 2010 rose almost 9 percent from the same period in 2009, while pricing, after experiencing a […]
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CEO Brock Aims To Make Privacy Choices Understandable And Actionable
Jim Brock is CEO of Privacy Choice, a web tools company focused on consumer privacy. AdExchanger.com: First, please share a bit of background on you. And how did you come up with the idea for Privacy Choice? JB: I’ve always been in and around ad-supported media, as a Yahoo! executive and as a founder, investor […]
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CEO Rudelle Discusses Criteo's Display Advertising Platform Bidding Enhancements
Earlier this week, Criteo announced its new display ad, bidding platform which allows ecommerce display advertisers to bid on a CPC basis by category. Read the release. Criteo CEO JB Rudelle discussed the update to his company’s display advertising platform. What problem is this new update to the Criteo platform solving for the eCommerce marketer […]
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Rubicon Project Worth $250 Million Says TBI; Big Ads Arrive On MySpace; Apple Aiming For Publisher Subscription Share
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Project Worth $250 Million The Business Insider has let loose with – at the very least – some admirable link bait by publishing “The Digital 100: The World’s Most Valuable Startups.” Checking in at #49 is The Rubicon Project ($250 million estimated value) […]
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AdExchanger: Solve The Puzzle
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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