AdExchanger
Articles By AdExchanger
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Facebook Ad Network Strategy Leaking Out Of Conversion Tracking Experiment
Facebook is mothballing its conversion tracking tool which allows advertisers to close the loop with users who clicked on a Facebook display ad to a landing page and conversion funnel outside of Facebook. MediaPost’s Mark Walsh quotes a company statement which read, “Moving forward, we will continue to invest in tools that help marketers better […]
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The New Frontier Is Creative Says Tumri CEO Menon
Hari Menon is CEO of Tumri, Inc., a dynamic marketing solutions company for display media. AdExchanger.com: What has happened with Tumri in the past year? Tumri has undergone a major shift in strategy and management in the last year. Tumri has always had a powerful technology platform that has allowed us to deliver on a […]
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CEO Netzer Discusses New DoubleVerify Trust Index And Brand Safety Research
DoubleVerify announced what it calls the “First Ever Trust Index” and a report on what the company sees as compliance to its brand safety metrics among a large group of ad networks, demand-side platforms (DSPs), exchanges and publishers. Read the release. And, download it here (sign-up required). DoubleVerify CEO Oren Netzer discussed the research. AdExchanger.com: […]
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AOL Ready To Gobble Up Start-Ups?; TARGUSinfo Gets Analytical With Pulse 360; New ComScore/ValueClick Ad Placement Study
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Ready To Gobble Up Start-ups? According to PaidContent’s David Kaplan, AOL CEO Tim Armstrong said at a Goldman Sachs conference that despite AOL’s lagging performance in display this year, things will be improving in 2011. But, more cost cutting will be ahead: “We […]
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Teaming with Accenture, Adchemy Announces WordMap to Extract Search Intent from Queries, Says VP Wadehra
Adchemy announced today a “SaaS software solution to extract underlying intentions from keyword search terms” for paid search ad targeting purposes. In addition, “Accenture Interactive, a business within Accenture that offers services that cover all aspects of digital consulting, marketing analytics and media management, is teaming with Adchemy to develop industry-specific WordMaps for the telecommunications, […]
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Rocket Fuel Gets $10 Million; CEO John Discusses Plans For Ad Network's Growth, Trends
Rocket Fuel announced that it has raised another round of financing led by Nokia Growth Partners. Read the release. Rocket Fuel Inc. CEO George John talked about the new funds and company plans. AdExchanger.com: Having Nokia Growth Partners as a strategic partner and lead investor in this round would seems to indicate that Rocket Fuel […]
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AdSafe Media Wants To Change Adversarial Relationship Between Ad Networks, Publishers And Ad Verification Companies
AdSafe Media announced their new Network Monitor platform today. According to the release, the new platform “enables [ad networks and publishers] to address their ad verification concerns while ensuring the highest possible monetization yield from their inventory.” Read the release. AdExchanger.com: How is the AdSafe Network Monitor platform different than the technology which was part […]
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VideoEgg Buys SixApart As Ad Networks Consolidate; Google Takes Display To Times Square; Digital Ad Agencies Attract
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VideoEgg Buys SixApart, Then Re-brands Six Apart, makers of the MovableType and TypePad blogging platforms, has been acquired by video ad network VideoEgg, which is re-branding itself as Say Media. ClickZ’s Zach Rodgers says, “The main driver of the acquisition was scale in social […]
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DataXu CEO Baker Discusses Company's Cross-Channel, Demand-Side Platform Update
DataXu announced the next update to its demand-side platform known as DX2 which the company says, “measures, buys, and optimizes ad placements across online, video and mobile display channels, on a real time, impression-by-impression basis.” Read the release. CEO Mike Baker of demand-side platform DataXu discussed the new update to the company’s media buying platform. […]
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Microsoft On New RTB-Enabled Mobile Ad Exchange
Microsoft Advertising’s Raj Kapoor announced the launch of “the Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, the industry’s first real-time, bidded ad exchange in mobile.” Read the announcement. Microsoft’s Jamie Wells, Director, Global Trade Marketing, Mobile Media and Jed Nahum, Director, Online Advertising Exchange and Channels, discussed the launch of […]
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