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Netezza Acquired By IBM, Other Bidders Possible; Solve Media Enters With New Display Ad Solution; Vertical Site Network Bought For $650 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Netezza Is Acquired By IBM (For Now) New-digital-future infrastructure provider, Netezza, has been acquired by IBM as Big Blue (does anyone still call IBM that?) makes a play in the data storage and analytics business. CNN/Fortune writer JP Mangalindan says “IBM is clearly banking […]
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Real-Time Automation Changing The Media Planner Roles Says Maxus Data And Insights Director Lawson
Martin Lawson of media agency Maxus Global – which is under WPP’s groupm umbrella – was recently appointed Maxus’ Global Data and Insights Director. Previously, he was Head of Insight at digital agency i-level. From the release, much of Lawson’s work for Maxus “will focus on strengthening Maxus’s ‘Relationship Media’ offering, a new media agency […]
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isocket Aims At Premium Self-Service Ad Market Says CEO Ramey
John Ramey is CEO of isocket, a direct sales, self-service ad platform. AdExchanger.com: What inspired you to create isocket? JR: Because the actual process of buying and selling most forms of advertising still sucks. The last company I started dealt with offline marketing – print, direct response, etc. The computer geek in me kept getting […]
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Brand.net Addressing Forward Markets And Guaranteed Buying With MFP Platform Says COO Atherton
Last Thursday Brand.net announced the launch of “MFP On Demand, the demand-side interface to its Media Futures Platform, in partnership with Digitas and one of its largest customers.” Read the release. Brand.net COO Andy Atherton discussed the new platform and its implications for the company as well as the futures and market concepts. How will […]
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IAB Rolling Out Next Steps For Self-Regulation; WSJ Takes Aim At Tracking Teens, Children; Mobclix Ad Exchange Acquisition Rumors
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Certification And Self-Regulation MediaPost’s Wendy Davis reports that the Internet Advertising Bureau (IAB) will roll-out its second wave of strategy around self-regulation today as it will “launch a program to certify that online companies are in compliance with self-regulatory guidelines.” In addition, Better Advertising […]
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OPINION: Data-Driven ThinkingWhy The Number One Issue In Retargeting Is Not Privacy
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Chris Zaharias, SVP of Sales at Dapper, an online advertising technology company. Repeat after me: The #1 issue in retargeting is not privacy The #1 issue in retargeting is […]
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Microsoft Launches Mobile Ad Exchange; Rumors Say AKQA Gets Dentsu Offer; Aperture Seeing Growth For Data, Measurement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Brings RTB To Its Mobile Platform On the Microsoft Advertising blog yesterday, Raj Kapoor, Global Director, Mobile Advertising Products, announced that real-time bidding (RTB) has come to the mobile exchange. He writes, “With this launch, Windows Phone 7 app developers can maximize their […]
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AdExchanger: Retargeting Kills
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The Science-ification of Media
From his recent “Ignite” presentation at a Google Zeitgeist event, investment banker Terence Kawaja of LUMA Partners breaks down the key levers driving the digital media industry (data, data, data) as well as the types of companies which will be involved in this ecosystem going forward. For those deep in the industry, you may know […]
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