AdExchanger
Articles By AdExchanger
-
CEO Monfried Says Lotame Positioning As Ad Network, Data Management Platform Depending On Client Needs
Andy Monfried is CEO of Lotame, an advertising technology company. AdExchanger.com: Lotame is on the Comscore list of ad networks? Overall, how do you position and differentiate Lotame today? AM: That’s a great question, and the answer is: It depends. For example, some agencies work with us as a one-stop shop for media procurement, creative […]
Tagged in: -
RIM Ads Drumbeat Quickens; Facebook Enabling Big Growth Of Display; Netezza In Acquisition Rumor Mill
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RIM Ads Drumbeat Quickens If you think RIM is just focused on your Blackberry phone development, (buzzer sound) you would be incorrect. Rumored to be in-market for a mobile ad network, Research-In-Motion (RIM) has also filed for a patent of a digital-out-of-home technology called […]
Tagged in: -
RTB And Audience Buying Drives Transition In Online Advertising Says Levine of Foundry Group
Seth Levine is a co-founder and managing director of Foundry Group, an early stage technology venture firm based in Boulder, Colorado. AdExchanger.com: Why get into the venture capital side of the business? Do you ever get the entrepreneurial “itch”? SL: I first got into venture capital about 10 years ago and I love my job. […]
Tagged in: -
Winterberry's Margulies Discusses The Proliferation Of Online Data For Ad Targeting
Netezza has sponsored a new white paper by Winterberry Group called, “Changing Mission of Marketing Data,” as the use of marketing data shifts online. The paper predicts, “U.S. marketers will more than double their annual spending on online-derived data sources over the next two years – investing as much as $840 million by 2012 on […]
Tagged in: -
NY Times Will Stop Printing Someday Soon; New Ad Network Flavor - ChompOn; Bizo Says Women Are Clickers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NY Times To Stop Printing, Date TBD Speaking at an International Newsroom Summit in London, Chairman and publisher of the New York Times, Arthur Sulzberger says that a print version of the paper will inevitably be stopped. According to Editorsweblog.com which covered the event, […]
Tagged in: -
AdExchanger: Shaken Or Stirred
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Tagged in: -
Google Unleashes Marketing Dollars On Display
On the Official Google blog, VP Neil Mohan summarizes the Google display strategy and announces the launch of a display display campaign. Mohan writes: “Our single message about display advertising can be summed up in three words: ‘WATCH THIS SPACE.’ (see a sample of the creative) Starting today, we’re going to be talking about our […]
Tagged in: -
Gawker Overtaking Mainstream News Sources Online; Wall Street Journal's McLeod Reside; The Age Of The Cookie
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gawker Overtaking Offline’s Online News Except for one newspaper’s website, Gawker has a larger online readership than any offline newspaper with an online presence. Gawker Media‘s Nick Denton is quoted on The Awl about the momentum: “The network as a whole drew 17.8m domestic […]
Tagged in: -
Is Google Instant A Real-Time Bidders Dream?
That’s what it’s called – “Google Instant” and according to the AdWords help section, as users type, AdWords will deliver ads: “As a user starts to type a search, Google Instant automatically shows results for a popular search that begins with those letters. An algorithm tries to predict what the rest of the query might […]
Tagged in: -
DataXu To Provide Decisioning Tech For New Mobile DSP From GroupM's B3 Platform
GroupM announced that its B3 platform is launching what it calls “the industry’s first Demand Side Platform (DSP) advertising solution for mobile media.” GroupM said in a press release that the “new DSP mobile initiative uses ad decisioning technology developed in conjunction with Boston-based DataXu. Read more. DataXu CEO Mike Baker discussed the deal with […]