AdExchanger
Articles By AdExchanger
-
Publicis Falls Behind On Media With Microsoft; News Publishers Using Data - Really
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Upfront With Microsoft Falls Behind As part of the agreement to buy Razorfish from Microsoft, Publicis agreed to a big media commitment through Microsoft. According to an article in Ad Age, it appears Publicis isn’t going to keep the commitment and may end […]
Tagged in: -
Turner Prez Walker Jacobs Says Fellow Publishers Continue To Commoditize Their Ad Inventory
Walker Jacobs was recently promoted to executive vice president of Turner/ SI Digital Ad Sales. Read the release. Jacobs, who was previously svp of Turner Sports and Entertainment Digital division, has been, and remains, an outspoken critic on the use of ad networks by large publishers. AdExchanger.com: Looking over the past 12 months, what has […]
Tagged in: -
Former Omnicom Exec Goldman Discusses New Book On The Google Marketing Machine
Aaron Goldman is the founder and principal of Connectual, a digital marketing consulting firm. Goldman has written a new book called, “Everything I Know About Marketing I Learned From Google.” AdExchanger.com: Please share a little background on you and what inspired you to write this book. AG: I’ve been in a digital marketing guy for […]
Tagged in: -
Google Billings Revealed In Ad Age; Do-Not-Track Is-Not-Simple; NY Times Says Tech Slow To Hire
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Billings Revealed Ad Age’s Michael Learmonth reveals the contents of what he says is an internal Google document which shows recent spending by Google’s largest search advertisers. Learmonth writes, “Our review of $574 million of Google’s U.S. billings over the first half of […]
Tagged in: -
Aol Renews Search Deal With Google; TellApart Innovates With Retargeting Solution In 24 Hours; CPCs Increasing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Still Googles Aol has renewed its search deal with Google for five years and PaidContent’s Staci Kramer writes, “The expanded search and content deal now covers mobile search and puts AOL’s content on YouTube.” Read more. Doug Anmuth from Barclay’s Capital writes in […]
Tagged in: -
AdExchanger: The Quarterly Outlook For Advertising
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Tagged in: -
Facebook CTO Taylor Talks Ads; McCarthy Strolls Right Media Exchange Memory Lane; The Invite Media Mafia?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook CTO Speaks On Ads In a note to clients, ThinkEquity analyst Atul Bagga shared an interview with Facebook CTO Bret Taylor about plans for the social media monster. Among his questions, Bagga asked, “How do you monetize the platform? Do you see the […]
Tagged in: -
Former Microsoft And aQuantive Exec Scott Howe Joins Turn Board, Hints At New Startup
Demand-side platform Turn announced that Scott Howe has joined its board of directors. A former aQuantive/Atlas/DrivePM exec who joined Microsoft as part of the multi-billion dollar aQuantive acquisition in 2007, Howe should provide Turn with deeper relationships with both agencies and marketers among other benefits. Read the release. Howe discussed his new board duties as […]
Tagged in: -
OpenX Exchange Targets Japan With Dentsu
OpenX announced the next step in its strategy to try and “end around” the growing momentum of Google’s DoubleClick Ad Exchange juggernaut as well as exchange giant Right Media Exchange. The company announced a partnership similar to its Orange Market deal with Dentsu and CCI (Dentsu’s “media rep firm” subsidiary) to launch OpenX Market Japan. […]
Tagged in: -
Tallwave Positioning As Digital Business Accelerator Says Prez Boberg; Venture Fund Coming In 2011
Dan Boberg is President of Tallwave, a digital business accelerator. AdExchanger.com: Where do you see Tallwave fitting in the venture capital, angel and seed investing world? Is it competitive to these silos? Is it similar to Betaworks, for example? DB: Tallwave is a digital business accelerator that combines traditional consulting practices and start-up incubation services […]
Tagged in: