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Fallacies About Web Privacy In The WSJ; Google Suggests Direct Sales, Self-Serve Display Tool
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fallacies About Web Privacy In The WSJ Emory University professor Paul Rubin makes the case for what he sees as recent obfuscation, misleading statements by various parties as it relates to the use of data in online advertising and consumer privacy. In a Wall […]
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Video Ad Network Open Book Video To Offer Property By Property Transparency Says CEO Prohaska
Matt Prohaska is CEO of Open Book Video, an early-stage digital video ad network. AdExchanger.com: Can you talk a bit about how Open Book Video was “born”? How is the company funded? And, what happened in your previous role at Smartclip? MP: Open Book Video was born after hearing from publishers and advertisers that there […]
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Retargeting Under Microscope In NY Times; TellApart CEO Responds; TagMan Gets Good Health
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting In Focus The New York Times Miguel Helft and Tanzina Vega take a look at retargeting of consumers through display advertising and reference the experiences of Ad Age’s Michael Learmonth and a consumer named Julia Matlin who are retargeted by Zappos ads. In […]
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Chitika Offering Local Ad Exchange And Ad Network Models To Marketers Says CEO Kolluri
Venkat Kolluri is CEO of Chitika, an advertising technology company. AdExchanger.com: A bit of history first – what pivots has Chitika made in its strategy since it was founded? VK: There was one major, defining moment in Chitika’s history – that’s when we decided that knowing when NOT to show an ad is the most […]
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Gannett Reconfigures USA Today, Points To Digital; Aegis Getting Acquisitive; The Rumor Mill
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. USA Today Points To Digital The literally, colorful paper known as USA Today is not just getting a makeover but a complete strategic shift that began late last week. The New York Times reports that layoffs of the workforce are underway and that the […]
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Team Detroit And PointRoll Discuss Ford Online Video Ad Campaign Results
PointRoll recently announced results from a Ford campaign led by Ford’s agency, Team Detroit. For in-banner video ads using PointRoll technology for a Ford ‘Drive One’ campaign, “Interaction rates rose 74 percent for expandable video ad units and nearly doubled for non-expandable video ad units.” Read the release (PDF). Todd Huntley, SVP, Group Account Director […]
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Growing Direct Response Budgets Driving DSNR Media Group Revenues Says CEO Peles
Tsafrir Peles is CEO of DSNR Media Group, an interactive advertising services provider. AdExchanger.com: A bit of history. How DMG pivoted in recent years to meet market opportunities? TP: DSNR Ltd., as a large scale international advertiser, was the first international advertiser on the right media network back in January of 2004, helping Mike Walrath […]
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Video Ad Platform AdGenesis Asking Consumers About Buying Intent, Rewarding Them In Exchange Says Exec Kelley
Michael Kelley is the newly-appointed CMO of AdGenesis, a video advertising platform. Please share a bit of background on yourself. Why is AdGenesis the right next step for you? I have spent the better part of my 25 year career in marketing and building digital businesses including Hulu, AT&T’s national advertising business and mycokerewards.com, among […]
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Webtrends Announces Search And Display Tool; Specific Media Receives Privacy Lawsuit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search And Display From Webtrends Web Trends announced update to its product line as drives harder on the ad business. The company announced Webtrends Ads – according to the release – “an end-to-end, data-driven solution for creating, measuring and improving performance marketing acquisition across […]
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AdExchanger: Data Leakage
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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