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Perfect Market Matching Search Audience To Content Says CEO Schoenfeld
Julie Schoenfeld is CEO of Perfect Market, a publisher-side technology company. AdExchanger.com: With “Perfect Market,” the allusion to financial markets is hard to ignore. Is there a connection? JS: Perfect Market is kind of a “good luck” domain for Idealab. It was the original name and domain for two of Idealab’s success stories. In addition […]
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BrightTag Gets Funding, Investors Include Google CEO; Adap.TV Targeting Brands; To CTR Or Not To CTR
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightTag Announces Funding Data rights management platform BrightTag (AdExchanger.com Q&A) announced that it has closed its Series A financing led by TomorrowVentures and New World Ventures with participation from Epic Ventures and the I2A Fund – note TomorrowVentures involvement which is an investment vehicle […]
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MarketShare Partners Acquires JovianData
Marketshare Partners announced today that it has acquired analytics company, JovianData (AdExchanger.com Q&A from earlier in the year). Terms of the deal were not disclosed. Read the release. Wes Nichols, co-Founder and CEO of MarketShare Partners discussed the deal and the benefits of the combined companies. AdExchanger.com: Explain the fit between JovianData and MarketShare Partners […]
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Borrell: Digital Ad Spend Growing; WPP Group Sees Q2 Profit Growth; MySpace Eats FAN
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ad Spend Swamis More good news from those who forecast digital ad spend. Borrell Associates says in a release, “Total online ad spending will grow almost 14 percent, from $45.6 billion, in 2010, to $51.9 billion, in 2011, while local online ad spending […]
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Bain Leaves FAN, Joins Twitter; Hanlon Joins IPG; CNN Guaranteeing OOH Audience - Amazing But True!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bain Leaves FAN, Joins Twitter Former Fox Audience Network CEO Adam Bain will now be the one who gets to answer, “How is Twitter going to make money?” in that he’ll be in charge of driving all revenue at microblogging company Twitter. TechCrunch’s Mike […]
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Display Ads Heating Up; Ad Networks Still Gettting Heat; Bizo Brings B2B Data To UK Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad Heat ClickZ’s Zach Rodgers discusses “the heat” around display these days as he chronicles a round of last week’s festivities at Connected Marketing Week in San Francisco. Rodgers identifies what he calls the “800lb gorilla” in the space and writes, “Google (…) […]
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Google's Spencer And Miller Announce DoubleClick Ad Exchange Enhancements; Discuss Verification Space, Display Strategy
Scott Spencer, Group Product Manager, DoubleClick Ad Exchange and Jason Miller, Group Product Manager, Google Display Network discussed the display media space as well as DoubleClick Ad Exchange enhancements with AdExchanger.com today. AdExchanger.com: What is Google announcing today? SCOTT SPENCER: Basically, we’re going to be rolling out a few more tools to help DoubleClick Ad […]
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MediaBank CEO Wise Discusses New Cross-Channel DSP
Mediabank announced yesterday that it has launched a demand-side platform: “M|Buy DSP will be a central console through which national advertisers can order buys on local TV, print, radio, out-of-home, digital, and other advertising.” Read more. CEO Bill Wise discussed his company’s DSP and its features. Please discuss why M|Buy exists and its strategic importance […]
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CEO Sravanapudi On Licensing LucidMedia Contextual Technology To ValueClick
LucidMedia is providing its contextual ClickSense technology “to enable enhanced contextualization services within ValueClick’s online advertising platforms.” Read the release. LucidMedia CEO Ajay Sravanapudi discussed the ValueClick deal. AdExchanger.com: Does this deal represent a strategic shift for LucidMedia? Are you moving away from the DSP model you announced earlier in the year? AS: No, our […]
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AdExchanger: The Emergency Slide
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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