AdExchanger
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Localeze Prez Beard Discusses Powering New Places Feature In Facebook
In a press release, local business data provider Localeze “announced its Enhanced Business Registry, which includes 14 million business listings, will be featured in Facebook Places.” Read more. Localeze president Jeff Beard discussed the implications of the Facebook deal. AdExchanger.com: What is the market opportunity that you see for Localeze? Localeze’s market opportunity is vast. […]
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RIM Thinking Mobile Ad Network; Clearspring Data Gets WSJ WTK Spotlight; Intel Boosts M&A
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RIM Thinking Ad Network MocoNews’ Tricia Duryee discusses rumors that RIM, makers of the uber-popular Blackerry mobile device, is sniffing mobile ad networks as a pre-cursor to an acqusition. Duryee adds, “RIM’s user base can be looked at as a valuable demographic for advertisers, […]
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VP Dax Hamman Of Hearst's iCrossing Discusses Display, DataXu Partnership And The Expression Of Intent
DataXu announced earlier this week that Hearst digital marketing agency iCrossing had chosen DataXu for demand-side platform services. Read the release. iCrossing VP Dax Hamman discussed the deal as well as iCrossing’s view on DSPs and “intent” media. AdExchanger.com: What are the triggers for choosing to include a demand-side platform in your business model in […]
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Legolas Media Offers Sellers Opportunity To Leverage Their Data In Display Marketplace Says CEO Arnstein
Yoav Arnstein is CEO of Legolas Media, an online display advertising marketplace. AdExchanger.com: What problem is Legolas solving? YA: We are looking to address two main challenges: The growing publisher concern and friction created by the current methodologies for trading audiences The need for a holistic buy-side audience management platform that will provide both audience […]
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Oggifinogi Prez Rosen On New Funding And Real-Time Rich Media
Michael Rosen is President of Oggifinogi, a rich media technology company. AdExchanger.com: What’s the problem Oggifinogi is solving today? MR: Brand marketers face a major obstacle when interested in buying exchanged-based media. We’ve addressed this obstacle with our Real Time Rich Media (RTRM) products. RTRM are the only rich media solutions that function within a […]
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DSP XA.net CEO Leathern Adding Creative; Google TV Creating Fear; Facebook Gets Location-Based Services
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Meets Creative XA.net and its CEO, Rob Leathern, is featured in a BehavioralInsider article by MediaPost’s Laurie Sullivan as she notes the addition of value-added services by demand-side platforms who are “building networks of tech offerings on top of real-time bidding platforms.” According […]
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Media Buyers Discuss Ad Verification At ClickZ, IAB Ad Networks And Exchanges Event
Today, during ClickZ’s Connected Marketing Week in San Francisco which brought together name-your-digital-pleasure marketers to discuss their respective marketing channel, ClickZ and the Internet Advertising Bureau (IAB) also co-sponsored an Ad Networks & Exchanges event. Editor’s note: It would seem the name of this type of IAB event may need to evolve. Demand-side platforms don’t […]
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Adapt.ly Addressing Fragmented, Social Advertising With Self-Serve Platform Says CEO Sethi
Nikhil Sethi is Co-Founder of Adapt.ly, a social advertising platform company. AdExchanger.com: What gave you the idea for Adapt.ly? NS: I founded a company while studying Electrical Engineering and Computer Science at Northwestern University, focused on self-serve direct mail technology, and about 9 months in, I realized I wasn’t focused on the reasons I started […]
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ComScore Releases July Video Rankings; DataXu And iCrossing Partner; New Data-Driven Event From ExchangeWire
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Video Rankings ComScore publicly released its video ad network rankings for July 2010. Ranked according to video ads viewed, the leaders include in descending order Hulu, Tremor Media Video Network and BrightRoll Video Network. Read the release. A data nugget from ComScore: “84.9 […]
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TellApart CEO McFarland Claims Vendors Pull View-Through 'Wool' Over Client Eyes
Retargeting company TellApart released a new case study entitled, “Can Retargeting Yield Incremental Revenue” with its client, Hayneedle. Download it here (PDF). TellApart CEO Josh McFarland discussed the case study’s results as well as his company’s strategic focus around incremental gains through retargeting. AdExchanger.com: It would seem that “incrementality” is core to TellApart’s offering. What […]
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