AdExchanger
Articles By AdExchanger
-
Murdoch Wants Digital-Only Newspaper; The Lemon Market; Search + Display + PR
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch To Create Digital Newspaper According to Felix Salmon of Reuters, “Rupert Murdoch is launching a new national newspaper, which will be ‘distributed exclusively as paid content for tablet computers such as Apple’s iPad and mobile phones’.” Salmon notes that Murdoch wants the iPad/pod/phone […]
Tagged in: -
Krux Digital Ready To Establish New Rules For Data Usage Says Founder Chavez
Tom Chavez is Founder of Krux Digital. AdExchanger.com: How is this platform addressing data leakage (see Chavez recent opinion piece) unlike other publisher-side platforms? TC: We believe that publishers need to solve the data protection problem before they plunge into data management and monetization. Obviously data leakage and data collection have been getting a lot […]
Tagged in: -
Google CEO Schmidt Talks Targeting, Future; Picard Cites Efficiency In Privacy Missive; Ghostery's Many Hats Of Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Schmidt on Privacy, Targeting, Future In a wide-ranging piece on behavioral advertising, consumer privacy and Google’s future (if not everyone’s!) – the Wall Street Journal’s Holman Jenkins talks to Google CEO Eric Schmidt who says, “I don’t believe society understands what happens when everything […]
Tagged in: -
ValueClick Media Enters Platform Game; GM Todd Says Company To Simplify Fragmented Display Ad Market
Last week, ValueClick announced its new Platform Services offering with its first implementation being the Retail Performance Platform which was launched at eTail last week. Read the release. ValueClick Media GM Bill Todd discussed the new platform and its positioning. AdExchanger.com: Why introduce this platform services group now? BT: A combination of factors were involved […]
Tagged in: -
For 2010, Facebook $1.2 Billion In Revenues; Vine On Do-Not-Track Now; Profits Can Be Deceiving
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook 2010 Revs: $1.2 Bil eMarketer takes out its crystal ball on Ad Age and says that Facebook will make $1.2 billion in revenue this year and half of that will be self-service. Meanwhile, eMarketer says MySpace will bring in $347 million this year, […]
Tagged in: -
AdExchanger: DR Stars - The Conclusion
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Tagged in: -
DSP Bellwether? MediaMind IPO Prices At $11.50 With $192 Million Market Cap; CEO Trifon Discusses Future
Yesterday, media buying technology company MediaMind (stock quote: MDMD) offered its stock in the public markets for the first time ever as the company’s IPO priced 5 million shares at $11.50 – well below the original $14-16 price range that the company was shooting for a week ago. As of this writing, the stock was […]
Tagged in: -
LookSmart Looking To Sustain Profit, Grow Revenues Says VP Gill Brown
Gill Brown is vp of ad sales for LookSmart, an online advertising network. The company recently reported second quarter 2010 financial results. Click here (PDF). AdExchanger.com: What is LookSmart’s core focus today? GB: The core focus for LookSmart is growing our PPC advertising network to the benefit of both our advertiser clients and our publisher […]
Tagged in: -
Google And DirectTV Buddy Up; AdSafe On Risky Ad Exchanges; Naughty Rumor: Facebook And Aol Partnership
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Addressing Television Addressable TV took another step forward yesterday as Google announced a deal with satellite TV provider DirectTV. Julie Boorstin of CNBC writes about the new partnership: “And this could really transform the TV ad business by enabling demographic targeting on a […]
Tagged in: -
Measurement And Data Driving Strong Growth For Datran Media's Aperture Says SVP Knoll
Scott Knoll is SVP of Display Media for Datran Media, a digital marketing technology company and owners of Aperture. AdExchanger.com: Looking at the industry as a whole since last we spoke, what surprises you about what’s happened in the industry in the past year? SK: There is a graph that I like to draw (often […]
Tagged in: