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Feeva Neighborhood Level Dataset Speaks To Brand Marketing Strategies Says CEO Shah
Nitin Shah is CEO of Feeva, a provider of targeting data for online ad campaigns. AdExchanger.com: Where did the idea come from for Feeva? -and, where’d the name come from? NS: Feeva is a play on the word fever. The idea is to spice up Internet networks with a new ingredient that heats them to […]
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GM Katsur On Agencies And MediaMath's Terminal One Demand-Side Platform
MediaMath publicly announced the launch of its updated Terminal One platform last week. GM Anthony Katsur of MediaMath discussed the new platform and how agencies are working with it. AdExchanger.com: How are agencies working with your TerminalOne platform today? AK: Agencies and Holding Companies work with Terminal One in three primary ways: 1. Self-service – […]
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NBC Universal Targeting Audience; Creative Agencies Targeting Tech; MediaMind Targeting IPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NBCU Ad Network And Audience NBC Universal is creating an ad network called “Universal Audience Platform,” according to ClickZ’s Douglas Quenqua who writes that the network is to include “21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com” and will enable marketers to buy […]
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Yieldex Seeing Traction In Premium Yield Optimization Says CEO Shields
Tom Shields is CEO of publisher yield optimization company, Yieldex. AdExchanger.com: What have been some big surprises to you regarding the industry as a whole in the past 12 months? – And for Yieldex in particular? TS: The biggest surprise to me is twofold: 1) that so many DSPs sprang to prominence and got the […]
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Glam Buys AdPortal; Piecing Together The Publisher Platform
All Things D’s Peter Kafka covers Glam Media’s acquisition of AdPortal which is a spin-off of Sportsgenic, a men’s vertical sports ad network. The AdPortal technology will be the basis for “‘GlamAdapt for Publishers,’ a one-stop solution to web-enable all digital inventory for existing and emerging demand sales channels,” according to Samir Arora, CEO of […]
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Aol Gets Political; Facebook Is The Next Electric Co.; The Chinese Digital Ad Market
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Gets Political Everyone is gearing up for the fall political season including Aol as the company announced a new political vertical ad network that can be accessed through its self-service Ad Desk ad platform or through Aol Advertising’s full-service sales team. The vertical […]
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Online Data Explicitly Devoid Of Value; Value Determined By Rocket Fuel Tech Says Prez Frankel
Ad network Rocket Fuel announced success it has seen using intender data from consumer intent data exchange companies such as Blue Kai with results showing a “lowering cost per action and engagement metrics by an average of 43.75% versus other targeting methods.” Read the release. Rocket Fuel President Richard Frankel discussed the findings and their […]
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Goodway Group Leveraging Local Advertising And The Ad Network Model Says COO Friedman
Jay Friedman is COO of Goodway Group, a marketing services and ad network company. AdExchanger.com: Please discuss the transition to digital advertising for Goodway Group. What have been the challenges? JF: In 2006 we added digital media to Goodway’s core services but we didn’t really begin to transition away from the direct response business until […]
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Microsoft Made $4.5 Billion Last Quarter; IBM Getting Analytical; New York Times Digital Revenues At 26%
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Reports Fiscal Q4, Ch-Ching They aren’t opening their own Federal Reserve, yet, but maybe they could. Microsoft reported over $16 billion in revenue with $4.52 billion in net income which comes to $0.51 per share. See the IR release. Was Wall Street happy? […]
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AdExchanger: The Queen Of Brand Safety - The Conclusion
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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