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Right Media Exchange Update From Yahoo! VP McGrory: New Pilot For SEMs, Demand-Side Platforms And Demand Media Partnership
The following is an excerpted interview with Ramsey McGrory, Yahoo! VP and Head of Right Media Exchange. McGrory discusses recently announced plans for Yahoo!’s display advertising exchange – Right Media Exchange. Topics covered include: The results of the Demand-Side Platform (DSP) Pilot Program… A new Search Engine Marketing pilot on Right Media Exchange… Demand Media, […]
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Audience Buying Is Crucial For Entertainment-Focused Agency Media Storm Says MD Cornfeldt
Jeremy Cornfeldt, Managing Director, Digital, of Media Storm, a digital media agency. AdExchanger.com: On a percentage basis, how much ad spend is devoted to display in a typical campaign? Can you see this changing going forward? Why or why not? JC: It really varies for our campaigns on the goals of each initiative. At the […]
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DoubleVerify CEO Netzer On New Fraud Detection Group
DoubleVerify CEO Oren Netzer discussed his company’s new research group called the “Advertising Fraud Detection Lab [which] will investigate advertising fraud in real-time and raise awareness of deceptive scams taking place every day across thousands of publishers.” Read the release. AdExchanger.com: How big a problem is impression fraud today? Impression fraud is a huge issue […]
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AdECN Gets Microsoft RTB Inventory, Atlas Gets DSPs; Cadreon Shakes With Visible World; Compass Labs Gets $5 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdECN Getting RTB Inventory Microsoft Advertising’s Eric Dahlberg makes two public announcements on the Microsoft Advertsing blog which have implications for Microsoft’s AdECN exchange. First, “In recent weeks we have on-boarded US Windows Live inventory – including Hotmail and Messenger – into our exchange, […]
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ADstruc Bringing Efficiency And Technology To Out-Of-Home Advertising Says CEO Laramie
John Laramie is CEO of ADstruc, an out-of-home advertising platform. AdExchanger.com: What gave you the idea for ADstruc and addressing the out-of-home, billboard world, if you will? JL: After graduating from Loyola University Maryland in 2006, I took off for New York City and landed a job at a brand licensing agency, The Beanstalk Group. […]
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Yahoo! Reports Q2, 19% Increase In Display; New Privacy Legislation Introduced; Apple Makes Gobs Of Money In Q2
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Reports Q2 2010 Yahoo! reported its second quarter financial results yesterday and it included another strong quarter for display. From the release, “Marketing services revenue from Owned and Operated sites of $881 million increased three percent compared to $858 million for the same […]
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Exclusive: Fake Right Media Open 2010 Welcome Address
Editor’s Note: The following speech is not real. It is for entertainment purposes only. It was not read by Yahoo!’s Ramsey McGrory at this week’s Right Media Open 2010 in Chicago… but what if it was real? And what if attendees had vuvuzelas? Play ball! Ramsey McGrory: Thank you all for coming today. It is […]
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CEO Goel Discusses PubMatic Sell-Side Platform And Momentum
Publisher yield management company PubMatic announced yesterday that it has seen significant growth in the past year. In a press release, the company said, “PubMatic also announced that sales revenue is up over 700% in the last year. At the same time, its reach has grown from 150 million unique users per month globally to […]
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Zenith Says Ad Spend Going Up; Individual Buying Not Audience Buying From OMMA Ad Nets; Image Ad Network Pixazza Gets $12 Million
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spend Predictions Continue Higher Zenith Optimedia has even more robust optimism for 2010 than before as the Publicis agency’s research group has revised its predictions on ad spend for the year. According to AdWeek’s Steve McClellan, “The upgrade represents an improvement of more than […]
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CEO Jakubowski Discusses New Aggregate Knowledge Audience Management Platform
Aggregate Knowledge (AK), a data management and ad optimization platform (DMP) company, announced its “AK Discovery Platform, which provides the foundational audience management infrastructure to collect data, configure audiences, and track campaigns across any connected digital channel.” Read the release. Aggregate Knowledge CEO David Jakubowski discussed the announcement and the company’s strategy. AdExchanger.com: What problem […]
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