AdExchanger
Articles By AdExchanger
-
Time Inc Puts Up Paywall; Nielsen Loses Digital Media Exec Bhatia; Anchor Intelligence On The Click
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc Puts Up Paywall Nieman Journalism Lab reported yesterday that Time Inc. may have put up a paywall for Time Magazine’s online site. Joshua Benton writes, “On almost every story that comes from the magazine, there’s this phrase: “The following is an abridged […]
Tagged in: -
TubeMogul Enabling The Buying Of Targeted, Video Media In Real-Time Says CEO Wilson
Brett Wilson is CEO of TubeMogul, an online video, advertising and analytics platform company. AdExchanger.com: What problem is TubeMogul solving today? Seems like a couple, potentially. BW: The common theme among our offerings is that we help advertisers get their videos watched and watched longer by the right audiences. Currently we offer paid and free […]
Tagged in: -
AdSafe Media Expands Product Line And Into Europe With New Capital Says CRO Wakeford
Ad verification company, AdSafe Media, announced a $7.5 million Series B round of financing led by Atlas Venture and includes existing investors Founder Collective among others. The funds will be used in part to roll out products Network Monitor 2.0 and Content Rating API. Read more in the release. Co-Founder and CRO Kent Wakeford discussed […]
Tagged in: -
-
MediaMind Launches Video Ad Selector; TRAFFIQ Adds Another Agency Partner; EMC Acquires Greenplum
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMind Offers Video Ad Tool MediaWeek’s Mike Shields writes that MediaMind (was Eyeblaster) is now delivering the Video Ad Selector tool to CBS as it looks to solve this problem: “Display ads are often too small, or too tucked away to the side to […]
Tagged in: -
Betaworks Swimming In Real-Time Streams Says Founder And COO Weissman
Andrew Weissman is founder and COO at Betaworks, which invests in and operates Internet and digital media companies. AdExchanger.com: There’s been a lot of good buzz about Betaworks recently. Why do you think that’s the case? AW: Luck? Right time at the right place? Our companies speak for themselves; to the extent there is attention […]
Tagged in: -
WebMynd Creating New Revenue Stream For Publishers With Search App
Amir Nathoo is CEO of WebMynd, an advertising technology company. AdExchanger.com: Where did the idea come for WebMynd? My co-founder, James, and I were intrigued by the power that browser apps on Firefox provided, and wanted to see how we could use them to make navigation simpler. We built several little apps and users loved […]
-
Apple Still Allowing Google Ads; eBay Axes U.S. AdCommerce Program; Local.com Acquires Local Advertiser
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Allowing Google Ads “Apple Inc. doesn’t appear to have barred Google Inc. and others from selling targeted ads inside iPhone and iPad applications, after implying several weeks ago that it might do so,” says The Wall Street Journal. But, the ability to block […]
-
Consolidation: AudienceScience CEO Hirsch On Wunderloop Acquisition
AudienceScience announced that is has acquired ad network, Wunderloop, as AudienceScience looks to broaden its reach in the European market. According to the release, “Wunderloop offers the possibility to precisely reach target groups on the Internet and was the first company in Germany to qualify for the European Union-backed ‘EuroPriSe’ seal for exemplary privacy protection.” […]
-
Google Acquires Travel Intender Treasure Trove; Adometry Addresses IAB Verification Guidelines; Zucker Hired At Ziff Davis
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Acquires All Travel Intenders For $700 Million Google is about to get its hands on travel search data as it announced the acquisition (for $700 million in cash) yesterday of ITA, a critical provider of search software to the airline industry for online […]
Tagged in: