AdExchanger
Articles By AdExchanger
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AdExchanger: Angst in Publisher Town - Part IV
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Collective EVP Fitzgibbons On AppNexus Partnership; Says Collective Already Is A DSP
Real-time ad platform AppNexus and Collective, “a media and technology solutions provider for display advertising,” announced yesterday that Collective will integrate with AppNexus’ ad platform and leverage its tools and inventory, which includes the major ad exchanges like Google’s DoubleClick and Microsoft’s AdECN. Read the release. Collective EVP Jerome Fitzgibbons discussed the partnership and Collective […]
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Google Puts Display Front-And-Center
(Almost) All the big Google names came out on Tuesday to meet with members of the press and reiterate Google’s firm commitment to succeeding in display advertising. Execs presenting and answering questions were as follows – think of them as the Display Ad SWAT Team -or DA SWAT: Neal Mohan, VP of Product Management Henrique […]
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DSP Chango Gets Investment; MSNBC.com Returns To Display; Comscore Releases Display Ad Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Chango Gets $1.4 Million Demand-side platform Chango (AdExchanger.com Q&A) which is focused on bringing search and display together announced in a release that it has raised $1.4 million in Series A financing from “Metamorphic Ventures and Geoff Judge [which adds] to their existing […]
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DataXu Data Showing Creative Impacting Campaign Conversions More Than Audience, Context Says VP Catanzaro
On Monday, DataXu released insights from a recent sample of client display ad campaigns that showed creative has more impact on conversions than context or audience. Read more on the DataXu blog about “Beyond Audience: What Drives Campaign Performance?” And, download the one-sheeter (PDF). Sandro Catanzaro, VP of Products at DataXu, discussed the study’s findings. […]
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ClickForensics CEO Pellman On New Financing And Audience Verification
Click Forensics announced that today that it has closed a “$6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures.” Read the release. Click Forensics CEO Paul Pellman discussed the company’s strategy going forward. AdExchanger.com: With the $6 million, what can you share about what you’ll do […]
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Spanfeller Starts New Company; The FTC, Ads And The Banking Bill; Looking At Ad Ops
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spanfeller Re-appears Jim Spanfeller’s new company is closing a $2 million investment round and that “backers include RRE Ventures, Greenhill SAVP, Softbank and Lerer Media Ventures,” according to Peter Kafka of All Things D. Kafka adds that the former Forbes.com CEO’s business strategy will […]
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MSNBC Goes For Scarcity, Custom; Wall Street On AOL And Display Advertising; Ad Network Syndicates Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publisher Goes For Scarcity, Custom PaidContent’s David Kaplan writes that MSNBC.com’s new single-page, site redesign “promises to do an end with clicking on stories and on ads.” There still seems to be a bit of clicking when AdExchanger.com took a look but the MSNBC […]
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Grocery Shopping Network CEO Robinson Says Platform Increasing Performance By 30%
Andy Robinson is CEO of Grocery Shopping Network, an online ad network. AdExchanger.com: What problem is Grocery Shopping Network solving? GSN enables grocers to significantly expand digital shopper engagement, value and total in-store and online sales. Likewise GSN provides a means for advertisers to reach and target their best customers on a per store basis […]
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