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Magnetic Raises Another $4 Million; CEO Shatkin-Margolis Discusses Search Re-Targeting Usage
Magnetic CEO Josh Shatkin-Margolis discussed the company’s $4 million in Series A funding led by Charles River Ventures, Ron Conway and NYC Investment Fund bringing total investment to-date to $5.25 million. According to the release, existing investors Founder Collective and IA Capital Partners also participated. Link to release coming. How will Magnetic use the $4 […]
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Bizo CEO Glass On New Data Partnership With BlueKai Exchange
B2B data provider Bizo announced that it was partnering with BlueKai and making Bizo’s B2B data available through BlueKai’s exchange. Read the release. Bizo CEO Russell Glass discussed the deal and its implications. AdExchanger.com: What does this partnership say about the data business model as a whole? RG: Industry leaders are specializing on their core […]
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Rubicon Project To Streamline, Achieve Profit By Q4 Says Addante; Today's M&A - IBM Buys Coremetrics; And New NY Times Frankenstein Site
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Project On Profit, People According to CEO Frank Addante from his Founders blog, sell-side optimizer Rubicon Project is going to start focusing on profitability. He writes, “We are on track to do $100M+ in revenue this year, and with discipline, will reach profitability […]
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Eyeblaster Becomes MediaMind; CEO Trifon On New Company Name, Direction
CEO Gal Trifon discussed his company’s new name and direction as Eyeblaster changes to MediaMind and focuses on data-driven, media buying solutions. AdExchanger.com: Where does MediaMind fit within the company’s product set? Do you expect it to be the focus for revenue generation for the company? Or is this just a re-brand and all of […]
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Tech Star - The Music Video
For last week’s Digital Media Summit, GCA Savvian’s Terence Kawaja (maker of “A Few Good DSPs“) mashed up a music video version of Nickelback’s “Rockstar” with a range of technology and media “stars” in a sunnier update to his video from last year called Mad Avenue Blues. Do you recognize all the faces of “Tech […]
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Facebook Crushing Time Spent - Again; News Corp Circling Content Wagons; On Verifying Audience
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Top Sites And Brands Nielsen released its May 2010 figures for most popular websites and brands. For sites according to U.S. unique visitors, Google was #1 with 160 million uniques and Facebook was #4 with 125 million uniques. But Facebook crushes all the big […]
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VivaKi CEO Hecht Talks AdECN Integration, Google/Invite Media, New "Primary" BlueKai Data Partnership And French Cuisine
Publicis’ VivaKi Nerve Center CEO Curt Hecht recently discussed some of the latest updates with the Nerve Center. AdECN Integration Via AdECN Invite Media And Google Interoperability VivaKi Nerve Center Targeting Europe Using Ad Networks BlueKai Partnership Brand Safety And Possible Verification Partner On Moving To Paris, Kenny Departure Audience Buying For Video, The Pool […]
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BMO Capital Markets Yields More Thoughts On Google Demand-Side Platform Plans
Last Thursday amidst the Internet Week hoopla in New York City, ad technology and media company luminaries gathered at BMO Capital Markets 2nd Annual Advertising & Marketing Services Conference. In the private company track, this writer had the pleasure of guiding discussion among participants John Mellor, VP, Strategy & Biz Dev at Adobe/Omniture, Epic Advertising […]
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Rosenblatt Takes Chair, Ex-DoubleClick Ad Exchange Exec Is CTO; Attributor Gets More Money; Analyzing The Competition In Google AdWords
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rosenblatt Takes Chair With Ex-DoubleClick Ad Exchange-er Former DoubleClick exec David Rosenblatt is throwing his hat into the group shopping (think GroupOn? We’ll see.) as Reuters says he’s the chairman of a company called Group Commerce, which describes itself on its website thusly, “Our […]
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Why Online Advertising Should Be Regulated
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. The online advertising industry is going through rapid and exciting changes. In the past two years, we’ve moved from a publisher-centric model to a network-centric model and now to a […]
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