AdExchanger
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Consolidation: ADISN Sold For $5.5 Million; FreeWheel Expands Online Video Ad Serving; On Automating Media Planners
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Consolidation: ADISN Sold Battery Ventures-funded ADISN has been sold to community forums owner, CrowdGather, for $5.5 million in stock according to PaidContent’s Joseph Tartikoff. See last year’s AdExchanger.com Q&A with ADISN here when the company was positioned as a creative optimization technology company. Read […]
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AdExchanger: Angst in Publisher Town - Intro
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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WPP’s Media Innovation Group GM Brian Lesser On DSPs, Holding Cos And Launching ZAP 3.0
Brian Lesser is SVP and General Manager at the Media Innovation Group, WPP’s proprietary ad technology firm. What is the Media Innovation Group (MIG)‘s role within WPP? MIG is WPP’s technology-driven digital marketing company designed to help marketers navigate the increasingly complex digital landscape. At MIG, our goal is to build technology and leverage data […]
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Former Agency Chief Jon Bond Readies New Agency Model; Quantcast Gets Accredited; More Thoughts On Invite Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Co-op Agency Model Ad Age’s Rupal Parekh covers a new agency model being put together by former kbs+p partner, Jon Bond with $100 million of financing. Parekh writes, “The entity is being dubbed a ‘cooperative’ to prospective partners and touted as an alternative […]
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AdMeld And Peer39 Announce Semantic Data Partnership
Peer39 and AdMeld announced an agreement which will allow AdMeld to “analyze every optimized impression against Peer39’s proprietary semantic data sets” to the benefit of AdMeld publishers and demand partners (ad networks, exchanges and DSPs) according to a release. Read it. Peer39 President and Founder Amiad Solomon discussed the implications of the deal. AdExchanger.com: It […]
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Petsky Prunier's Chadda On FetchBack Sale To GSI Commerce
Sanjay Chadda is Partner & Managing Director at Petsky Prunier, which advised FetchBack on its sale to GSI Commerce Inc. Read the release. AdExchanger.com: Some think that Fetchback sold before the market collapsed for their services due to factors such as Google opening up self-serve retargeting. How do you respond? SC: Fetchback was approached by […]
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CEO Schigel Says ShareThis Leveraging Data For Publishers, Advertisers And Consumers
Tim Schigel is CEO of ShareThis, makers of web content sharing solutions. AdExchanger.com: What problem is ShareThis solving? Reaching over 400 million consumers and helping them share their favorite content on 800,000 sites, ShareThis helps publishers and marketers to understand and tap into the real value of sharing. Critical to this value is the idea […]
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Morgan Stanley's Meeker Still Bullish On Mobile; AOL Is A "Start-Around"; Demand Media Launch Long Tail Content Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Is Still Going To Be Big Morgan Stanley analyst Mary Meeker still thinks mobile is about to hit its stride and told the audience as much during her presentation at the Conversational Media summit in NYC on Monday. Matthew Ingram of GigaOm paraphrases […]
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Accordant Media Offering Next Generation Buying And Optimization Services Say Founders Greitzer And Muldoon
Art Muldoon and Matt Greitzer are Co-Founders of Accordant Media, a media buying and optimization company for agencies and in-house marketers. AdExchanger.com: Please share a bit of background. Where did you come up with the idea for Accordant Media? Matt: The idea behind Accordant is that we integrate strategy, technology and execution to provide a […]
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Apple iAd Ad Network To Debut July 1; Publicis Levy On Why He's Staying; IAB Says "No" To Lawmakers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. iAd To Dominate Says Jobs Amidst the announcement of the new iPhone at Apple’s Worldwide Developer Conference was more information on the iAd, which is supported by Apple’s recent purchase of Quattro Wireless. According to Paul Boutin of VentureBeat, Apple CEO Steve Jobs claims […]
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