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GCA Savvian's Kawaja On Google's Acquisition Of Invite Media And Demand-Side Platform M&A
Terence Kawaja is Managing Director of GCA Savvian, an investment bank, which “acted as exclusive financial advisor to Invite Media, Inc. and assisted in the negotiations” between Google and Invite Media. Google acquired Invite Media last week. AdExchanger.com: Why do you think Google bought Invite Media? TK: I will let Google answer that but Invite […]
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Cadreon CEO Moorcroft On Google's Acquisition Of Invite Media
Mediabrands’ Cadreon CEO Brendan Moorcroft offered his reaction to the recent acquisition of Invite Media by Google which was announced last week: “Google’s purchase of Invite Media marks an exciting time for the digital technology and media marketplace. One of the leading technology powerhouses in the industry has now solidified their commitment to an open […]
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Fast Pay Partners Looking To Shorten Receivables Cycles Says Partners Simon And Yee
Jed Simon is Founder & Partner and Patrick Yee is Partner of Fast Pay Partners. AdExchanger.com: Please share background on yourselves. And, where did the idea come from for Fast Pay Partners? Jed: The idea for Fast Pay Partners was based on seeing the need firsthand. Patrick: Before Fast Pay, I co-founded of Shopflick, a […]
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Ziff-Davis Bought By Vivek Shah, Great Hill Partners; Demand Media's Bradford Aiming For AOL And Yahoo!; VivaKi Nerve Center's Hecht Goes To Paris
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shah Acquires Ziff-Davis, Looking For Data Gold With the help of Great Hill Partners, former Time Inc. executive, Vivek Shah has acquired technology-focused publisher Ziff Davis where he will now becomes its CEO. Shah promises that this is “the start of a new digital […]
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Given Data And Media's De-Coupling, Should A Data Company Be Selling Media, Too? - Day 4 Reactions
This is the fourth and final day of the data-media series. If you’d like to begin at the start of the 4-day, reaction series, click here. Click “read more” to read the participant’s answer to the AdExchanger.com reaction question on the decoupling of data and media: Andy Atherton, COO, Brand.net: “…it’s fine for data companies […]
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Reaction: On Google's Acquisition Of Invite Media
AdExchanger.com surveyed executives from the digital ad world regarding their opinion on the recent acquisition of Invite Media by Google which was announced yesterday. What are your thoughts about Google’s acquisition of Invite Media? Any concerns? Matt Spiegel, CEO, Omnicom Media Group Will Margiloff, co-CEO, Innovation Interactive Bill Demas, CEO, Turn Tim Ogilvie, CEO, AdBuyer.com […]
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Akamai Visualizing; AdSafe Seeing Ad Exchange Traction; CPCs Healthy In May Says Efficient Frontier
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Has Vision MediaPost’s Laurie Sullivan interviews Akamai’s Mike Afergan about Akamai’s new Online Shopping Data Visualization. Afergan tells Sullivan, “Advertisers are often times asked to guess how to reach their audiences. We have seen that the concept of Shopographics, the process of identifying […]
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ContextWeb's Subramanian On PubVantage And PerformancePrice
ContextWeb announced PubVantage.com which it positions as “a new destination integrated into ADSDAQ, that enables publishers to research, rate and review any ad network and connect to them via ADSDAQ.” Read the release. Anand Subramanian, ContextWeb’s Founder and President of the ADSDAQ Ad Exchange, discussed PubVantage as well as a new solution called PerformancePrice which […]
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Kantar Video CEO Lederer Discusses Videolytics Platform
Bill Lederer, CEO, of WPP Group’s newly-created Kantar Video discussed the company’s new Videolytics platform “an online and mobile video advertising and program platform offering content identity, syndication, tracking, measurement, analytics, and optimization for marketers and their agencies, media companies, and content creators and distributors.” What target market is VideolyticsTM for and why?
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Google VP Of Product Neal Mohan Discusses Invite Media Acquisition With AdExchanger.com
As previously noted, Google announced that it has acquired demand-side platform Invite Media for a rumored $40-81 million depending on who you talk to. In a post on the DoubleClick Advertiser Blog, VP of Product Neal Mohan said: “The team at Invite Media has developed technology that enables advertisers and agencies to use “real time […]
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