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Digital Ads Gets Its Own NYC Advertising Week; Publicis Acquiring? Kenny Exits; Newspapers Show Improvement Online
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Ad Madness In NYC There are a ton of ad industry events in New York City next week! It would appear that part of the impetus for all the meetings, conferences and falderol is Internet Week New York. But, this is much busier […]
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Let The M&A Begin: GSI Commerce Acquires DSP (Or Retargeter) FetchBack
M&A – yessss. VC hearts from ad technology have skipped a beat with excitement. And, why wouldn’t an e-commerce marketer purchase a DSP or retargeting machine? Or was this an exit before Google flattens everyone in the retargeting space? Yesterday, CEO Chris Saridakis (formerly of PointRoll) of GSI’s Marketing Services division pulled the trigger and […]
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Given Data And Media's De-Coupling, Should A Data Company Be Selling Media, Too? - Day 1 Reactions
Each day this week, AdExchanger.com will publish the thoughts of executives representing a cross-section of the digital advertising ecosystem in response to the following question: “Now that data and media are de-coupling, is it appropriate for a data company be selling media, too?” In other words, is there a conflict of interest? Click “read more” […]
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Metamarkets CEO Soloff Announces $2.5 Million Funding From IA Ventures And Allen & Company Execs Among Others
David Soloff, CEO of Metamarkets, shares details of his company’s first round of financing as well as positioning for the company as it prepares for its next steps. AdExchanger.com: Can you share a bit of background on you? And, where did the genesis of the idea come from for Metamarkets? DS: My cofounder Mike Driscoll […]
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Wise Lands At Mediabank; Trading Data For Fun And Profit; Monetizing Crap; Baby Boomers Taking The "R" Out Of "Retired"
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bill Wise Lands Former Yahoo! GM and display advertising enfant terrible, Bill Wise, is taking over the CEO role at Mediabank according to All Things D’s Peter Kafka. Kafka writes about Wise’s new company, “The difference between MediaBank and other ad tech startups is […]
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Triggit Gets New Funding From Spark Capital?
– Well, that’s what the Spark Capital website is indicating here as Triggit is now listed. The Boston-based venture fund is invested in other ad tech companies including AdMeld (publisher side platform) and Adap.tv (online video ad marketplace) and is apparently looking to round out the demand-side part of its portfolio. Triggit CEO Zach Coelius […]
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MDC's Varick Media Names Neeraj Kochhar Its President
MDC Partners’ Varick Media has filled the role vacated by Darren Herman when he became the Chief Digital Officer of MDC’s kbs+p. On Thursday, the media trading platform named Neeraj Kochhar its new president. He’ll report into Herman. Read more on PaidContent. Kochhar discussed his past experience at GroupM as well as the new data-driven […]
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Peerset CTO Kanigsberg Looks At Product Momentum And Marketplace Positioning
Amit Kanigsberg. CTO & Co-founder of Peerset, psychographic ad targeting technology company, discussed the advertising landscape and Peerset’s positioning with AdExchanger.com recently. AdExchanger.com: Given Peerset’s reliance on social data, how does the privacy debate and regulatory moves impact your business and others in social media? I think we’re in a good position to weather any […]
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Yahoo! Display Growth Potential; The ReachLocal IPO - One Week Later; PE Firm For Media Loses Chief
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More On Yahoo! Display Citibank analyst, Mark Mahaney offered his bullet points from Yahoo!’s investor day this week. Among them, display notes a-go-go: “A Still Robust Display Ad Outlook — YHOO VP Schneider detailed a significant growth outlook for the company’s Display Ad segment […]
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In-Stream Ad Network Ad.ly Keeping Users Invested In Twitter Says CEO Gullov-Singh
Arnie Gullov-Singh is CEO of Ad.ly, an in-stream online advertising network. AdExchanger.com: You have an extensive background leading to your CEO role at Ad.ly. But, what key learnings do you think you’re bringing from your experience at Fox Audience Network, in particular? AGS: I learned a ton about what it takes to build a high […]
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