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New TRAFFIQ CEO Nick Pahade Discusses Role And Roadmap
TRAFFIQ announced the appointment of Nick Pahade to the role of CEO. Pahade was most recently President of TrueAction, a GSI Commerce company. Prior to TrueAction, he was also President of Publicis Groupe’s Denuo and co-founded Beyond Interactive Inc. Read the release. Pahade discussed his new role and the road ahead. AdExchanger.com: How do you […]
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Google Transparency Positioning Continues To Unfold; Yahoo! Readying APT; Got Volatility? Get Futures
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparency Is The New Daddy On The Official Google blog, transparency and openness is a theme AGAIN! – Just like here (potentially) and here. Can you dig the new positioning? Today’s transparent fact from Google: “We’re announcing that in 2009 we generated a total […]
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BLiNQ Media Offering Social Media Ad Platform On Cost-Per-Social-Action Basis Says CEO Williams
Dave Williams, is CEO, president and co-founder of BLiNQ Media. AdExchanger.com: As a co-founder of 360i, were you surprised that Dentsu acquired 360i’s parent, Innovation Interactive? DW: I was not surprised by this because I know Innovation Interactive was looking to expand its global footprint, diversification of service offerings and revenue opportunities. What made you start […]
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AOL's Armstrong On Bebo; Ad.ly Survives Twitter Ad Network Purge; UK Looking At Cookies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Armstrong On AOL’s Bebo Acquisition Caroline McCarthy reports from the TechCrunch Disrupt conference in NYC that AOL CEO Tim Armstrong shared his thoughts on AOL’s historically over-priced ($850 mil) acquisition of social network Bebo saying, “I don’t know whether or not I would have […]
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The Web Of Ad Technology Funding
Entrepreneur and writer of the Cogblog, Brent Halliburton, has created a new type of ecosystem map showing the interconnected web of funding for ad tech companies and organizes it by broad, functional groups. Halliburton tells AdExchanger.com that he used historical data from angel investor Jerry Neumann, AdExchanger.com and TechCrunch’s Crunchbase to show “every investor that […]
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Rubicon Project Buys SiteScout; COO Roah Discusses Acquisition
Publisher yield optimizer, Rubicon Project, announced that it has acquired SiteScout, a company whose technology looks to “prevent malicious ads and other dangerous Web content from reaching customers.” Read more. Craig Roah, COO and Founder of The Rubicon Project, talked about the acquisition and how it will be integrated into the company. AdExchanger.com: Why buy […]
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ADSOVO CEO Mejia Discusses New SureSafe Ad Verification Product
Chris Mejia is President and CEO of ADSOVO and Contextual Media Group, makers of SureSafe. AdExchanger.com: First, a bit of background, how are ADSOVO and Contextual Media Group connected? How did the company begin overall? CM: Yes, there seems to be quite a bit of confusion in the market about this connection, so I’m happy […]
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Twitter Boots Some Ad Networks; Google DSP Rumor Thoughts; Razorfish Talks Ad Exchanges In Annual Outlook Report
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Boots Some Ad Networks Twitter’s COO Dick Costolo announced from the Twitter blog that the company is booting specific ad network types. Costolo writes, “We will not allow any third party to inject paid tweets into a timeline on any service that leverages […]
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Google AdSense Moves Toward Transparency, Cracks Opens Black Box, Shows Sweet Margins
Oh THAT’S where some of the agency margins are! Google has made another step toward a more transparent future as the company looks to beat competitive, privacy-related and anti-trust threats. Will it be enough? Today, on the Google AdSense blog, Big G’s VP of Product Management revealed its overall revenue share with publishers for Google […]
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Valassis Prez Lieblang On Yahoo! Local Display Ads Deal
Valassis, a direct-mail and newspaper coupon marketer, said late last week that it has signed a deal with Yahoo! to provide SMBs an expanded digital marketing toolkit as “clients will gain access to Yahoo!’s premium online display advertising inventory and industry-leading behavioral and geographic targeting solutions.” Read the release. John Lieblang, President of Digital Media, […]
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