AdExchanger
Articles By AdExchanger
-
Magnetic CEO Shatkin-Margolis On New Search Retargeting Partnerships Through Ad Networks
Magnetic has announced partnerships with a number of ad networks that it says will result in giving “advertisers and agencies search re-targeting capabilities for every campaign, using search data as the key indicator of intent to find customers in purchase mode…” Read the release. Josh Shatkin-Margolis, CEO of search data exchange Magnetic, discussed the announcement […]
Tagged in: -
Report: Google Considering Invite Media Purchase; And - Why Would Google Buy A DSP?
All Things D’s Peter Kafka says that Google is considering the purchase of demand-side platform (DSP) Invite Media. Kafka says, “A deal has supposedly been in the works for some time, and one theory is that Google has been waiting for the AdMob saga to conclude before moving forward. Estimates for a price are all […]
Tagged in: -
AdReady CEO Siebrecht On Company Plans And Recent Infusion
AdReady announced recently a new $5.3 million round of funding from current investors Madrona Venture Group, Bain Capital and Khosla Ventures. Read the release. AdReady CEO Karl Siebrecht discussed the new funds and the company’s plans. AdExchanger.com: How will the company use the $5.3 million raised in this round? KS: This capital will be used […]
Tagged in: -
Video Ad Selector To Drive $100 Million In Ad Spend; Google Wearing Anti-Trust Target; Facebook Passes Yahoo! For Display Impressions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Choose Your Own Video Ad Adventure Get ready for “Ad Selector” – a new video ad format being championed by VivaKi that puts the power of which ad to play in an online video, into the the hands of the viewer. According to Ad […]
Tagged in: -
DataXu Data Showing Wide-Swings In CPM Prices For Display Advertising Says VP Simmons
Demand-side platform DataXu has released a new monthly study called “DataXu MarketPulse.” Among the insights: “DataXu analyzed the price paid for ad impressions across ad exchanges over the past 30 days, and discovered that the average daily price varied by over 100% during the period.” The company also compared CPM pricing volatility to other markets: […]
Tagged in: -
The Wait Is Over: Google/AdMob Approved by FTC
It’s official. The impossible will not happen and the U.S. Federal Trade Commission has approved Google’s purchase of mobile ad network powerhouse, AdMob. And, there will be no $700 million kill fee for AdMob and its investors. But, it’s fun to think about. The FTC’s statement (PDF) on the approval reveals the reason for the […]
Tagged in: -
Publisher Technorati Offering Brand Advertisers Scale With Ad Network Says CEO Jalichandra
Richard Jalichandra is President & CEO of Technorati, a social media search site and owners of Technorati Media, an ad network. AdExchanger.com: Can you take us through some of the pivots that Technorati has gone through and where it is today? RJ: Our evolution from a single site into a network serving billions of ads […]
Tagged in: -
New Online Shopping Legislation; Samsung Buying An Ad Network?; UK Internet Usage Rocketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Online Shopping Legislation U.S. Democratic Senator Jay Rockefeller has introduced legislation aimed at prohibiting “companies from enrolling consumers in paid-subscription programs unless the consumers entered their credit card numbers and agreed to the program,” according to MediaPost’s Wendy Davis. And there’s more – […]
Tagged in: -
AdExchanger: A Visit To The Museum Of Modern Audience (Part II)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Tagged in: -
x+1 CEO Nardone Discusses Robust First Quarter 2010 Performance
Demand-side platform technology company [x+1] announced earlier this week that it’s first quarter results for 2010 were strong in comparison to 2009 as “revenue increased 77 percent over the first quarter of 2009,” according to the release. [x+1] CEO John Nardone discussed the details of the company’s first quarter results. Among your Fortune 500 clientele […]
Tagged in: