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NY Times Looks To Newsroom For Digital Strategy; Microsoft Files Against Click Fraudsters; The New Ad Network
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NY Times Calls On Editor For Digital Strategy The New York Times is pulling one if its editors off of their beat to help with digital strategy. “Jill Abramson, managing editor for news at The New York Times, will step aside for six months […]
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blip.tv Gets $10.1 Million From Canaan Partners And Bain Capital; CEO Hudack Discusses Funding And Plans
blip.tv, an online video broadcasting company, just announced a $10.1 million round of funding led by Canaan Partners and existing investors Bain Capital Ventures. Read the release. Mike Hudack, CEO and co-founder of blip.tv, discussed the new funding and upcoming plans. AdExchanger.com: What can you share regarding the funding environment today? There’s less irrational exuberance […]
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Netezza GM Terrell Discusses Digital Client Momentum And Common Data Strategy Misconceptions
Brad Terrell is VP and general manager of digital media at Netezza, a data warehouse and analytic appliances company. He recently discussed his company’s client momentum in the digital media space including their ongoing deal with Acxiom (PDF). AdExchanger.com: Can you quantify the scope of working with Acxiom either in dollars or by number of […]
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Searchandise Commerce Following In-Store Merchandising Model Says CEO Federman
John Federman is president and CEO of Searchandise Commerce, an online media network for product manufacturers and their retail channel partners. How did Searchandise Commerce come together? Searchandise Commerce was founded in July 2008 by an executive team with extensive advertising, retail, search and high-tech experience. Our business model is based on the proven technique […]
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Google Buys VOIP Provider; Aegis Sees Momentum For Ads; Quantcast Expanding In Europe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Buys VOIP Google has made its nearly weekly acquisition of a company for a sub $100 million price. This time it’s Global IP Solutions for $68.2 million according to MocoNews’ Joseph Tartikoff who adds that the company “sells technology used to deliver voice […]
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Yahoo! Picks Up Content Generator Associated Content
Yahoo! officially opened up the pocketbook in an impressive way by acquiring Associated Content and getting its own content generating machine. Startups looking to be acquired should be jumping for joy as CEO Carol Bartz addresses her company’s content future in competition with companies like Demand Media and AOL’s Seed. There is also an important […]
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Bank Of Montreal's Salmon Sees Digital Marketing Hub
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. AdExchanger.com: Please provide a bit of background on you and how you and Bank of Montreal got into the marketing services space. DS: BMO Capital Markets is the investment banking arm of BMO Financial Group (aka Bank of […]
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CEO Chenard Says Image Space Media To Intro Self-Serve For Company's In-Image Ad Network
Jesse Chenard is CEO at Image Space Media, an in-image ad network. AdExchanger.com: Given your experience at Tremor Media, what key learnings are you bringing with you to Image Space Media? In order to present a scalable offering to advertisers, we need to fit into their entire online and offline ecosystem. This means measuring results […]
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MySpace Simplifying Privacy; BlueKai Getting Netezza-d; Rafer On Information Inefficiency For Fun And Profit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MySpace Simplifies Privacy In a battle of privacy policies, MySpace has simplified its privacy setting that enable users to control what is tracked and what isn’t of their online MySpace experience. The Wall Street Journal’s Emily Steel writes, “The new MySpace privacy controls, which […]
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LucidMedia CEO Sravanapudi On Launch Of Self-Service For Agencies And Advertisers
LucidMedia announced a new self-service version of its demand-side platform targeting agencies and advertisers. Read the release. Ajay Sravanapudi, CEO and Founder of LucidMedia, discussed the different facets of the announcement. Why do you think agencies want self-service? Aren’t they overwhelmed as it is and need full or at least “fuller” service? Yes, agency media […]
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