AdExchanger
Articles By AdExchanger
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MainStreetSocial Helping Local Governments Pay The Bills Through Advertising Says CEO Townsend
C. Eoin Townsend is CEO of MainStreetSocial, an online monetization platform for local governments, residents and advertisers. What problem is MainStreetSocial solving? CET: Right now, 90% of local governments are suffering serious budget shortfalls while spending 20 billion dollars a year on technology outsourcing in an attempt to increase communication and connect with their residents. […]
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Google, Apple and Facebook: The Addressable Media Future For Display
Google, Facebook and Apple are on a collision course as each company’s content and technology are merging into super-heated cauldrons of profit. So, how will these three compete in the data-driven, addressable future of tomorrow’s display media? It’s still not crystal clear but there are clues. And, it should be noted that this is the […]
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Brand Marketers Invade Silicon Valley; Akamai, Audience Buying And Next Big Thing; On Facebook Dominating Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brand Marketer Invasion Ad Age’s Michael Learmonth reveals that brand marketers such as Unilever are invading Silicon Valley to keep track of the latest and greatest from technology companies that will impact their digital marketing mix. Unilever CMO Keith Weed tells Ad Age, “What […]
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Targeting Young Men, Publisher Break Media Concentrates On Direct Ad Sales Says CTO Wilson
Nick Wilson, CTO, Break Media, a network of properties targeting young men. AdExchanger.com What problem is Break Media solving for advertisers today? NW: We offer clients the ability to reach a targeted audience of young men by producing, promoting, and distributing clients’ original videos and branded content across the Break Media Network of sites. Additionally, we […]
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ComScore Sees 1 Trillion U.S. Display Impressions; IAB Sees $5 Billion + In Ad Spend; VC See More "Up" Rounds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore: Big Numbers For Display ComScore put out a monster figure that Americans received 1 trillion display in the first quarter of 2010. Not billion, TRILLION. How many were teeth whitening ads? -Not sure, but the company estimated, “Total U.S. display ad spending in […]
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AdExchanger: A Visit To The Museum Of Modern Audience (Part 1)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Data Nugget: Searching For "Demand Side Platform"
Though they aren’t big numbers in terms of the Internet’s hottest, three-word phrases, “demand-side platform” has come from nowhere to relative, online display advertising fame since January 1, 2010. Consider, if you will, the recent momentum for organic search traffic to AdExchanger.com when a phrase containing “demand side platform” is entered into a search engine […]
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Infectious Media's Impression Desk Is More Than A DSP Says Co-Founder Andy Cocker
Andy Cocker, co-Founder and Managing Partner of UK-based, Infectious Media Ltd, a media agency, discussed the company’s momentum in the media trading space – and the company’s Impression Desk media buying platform – with AdExchanger.com. AdExchanger.com: Please define Infectious Media‘s value proposition. AC: We are a media buying services company, specializing in data driven display […]
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Picard On A Few Good DSPs And Display; InterCLICK Reports, Sees Growth Ahead; Publishers Need To Take Data-Driven Plunge
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Picard On DSPs And Display On Imedia Connection, Microsoft’s Eric Picard writes a think piece titled: “DSPs: What they really are and why you should care.” Picard references last week’s “A Few Good DSPs” video by GCA Savvian’s Terence Kawaja and says in regards […]
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Permuto CEO Shamim Discusses Recent Client Performance And E-Commerce Opportunity
In a release last week, Permuto, a CPC, display ad retargeting company, announced that through its ad platform, the company had shown return-on-ad-spend results “within three percent of SEM” for e-tailer Heels.com. Read more. Shaukat Shamim, Co-Founder and CEO of Permuto, discussed the company’s services and shared observations about the e-commerce landscape. AdExchanger.com: When working […]
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