AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingThe Emergence of Audience Selling
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, founder of Yieldbot. “So far audience targeted media optimization has been a huge party that only the demand side has shown up for. The supply side […]
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Battery Ventures' Patel Sees More Skepticism Regarding Ad Technology Investment Than Years Past
Satya Patel is a Partner at Battery Ventures, a venture capital and private equity investment firm. AdExchanger.com: Battery Ventures has been around since the ’80s as a venture and private equity firm. Looking at a high level, can you take us through some of the strategy pivots the firm has made in regards to digital […]
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Transparency And Real-Time Bidding; Google Search Share Hits Ceiling; Eyeblaster On MEC Win; CPM Is Better Than CPA
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Advocating For Transparency Standards Demand-side platform Turn’s CEO Bill Demas writes on ClickZ that publishers need to embrace RTB since it will help provide control by enabling “the means to create custom audience segments through direct sales teams” and more. Furthermore, Demas says, “As […]
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Cross Pixel Media Targeting In-Market Active Shoppers On Ecommerce Sites Says CEO Pearlstein
Alan Pearlstein is CEO and President of Cross Pixel Media, a data-centric marketing services company. AdExchanger.com: How about a little background? How did you get where you are today? AP: I have always been a direct response marketer by training. The first business I started was a mail order catalog, and in 2002 I launched […]
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Display Advertising Uncensored Event Looks At DSPs, Publisher Solutions And More
At New York City’s Time Warner Center last Thursday, Collective sponsored its 2nd annual “Display Advertising Uncensored” event, which brought together a broad cross-section of display advertising players to discuss the growing momentum (and confusion!) in the display ad space. The panel was moderated by Randy Cohen of Advertiser Perceptions and included Lexi Reese of […]
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Publicis Buying Back From Dentsu; Quattro Wireless And Their Apple Biz Cards; PaidContent And Sorrell On Google/AdMob Deal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Buys Back From Dentsu Publicis bought back 7.5 million of its own shares from ad holding company rival and shareholder Dentsu. Back in 2003, according to the Wall Street Journal, both companies had entered into a stock-swap agreement which gave each roughly 10% […]
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Demdex CEO Nicolau On New Financing
Audience management company, Demdex, announced that it has raised $6 million in Series A financing in a round led by Shasta Ventures and also inclusive of existing investors First Round Capital and Genacast Ventures. Read the release. CEO Randy Nicolau discussed the new financing and the company’s plans. AdExchanger.com: From your perspective, what is the […]
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Mediabrands' Cadreon CEO Moorcroft On Buying Platform Developments And Competitive Landscape
In a release last week, IPG’s Mediabrands announced that Brendan Moorcroft had been appointed CEO for Cadreon, Mediabrands online media buying platform which services Universal McCann (UM), Initiative, Mediabrands Ventures and their clients.”Read the release. Moorcroft discussed Cadreon’s development and his views on the competitive landscape. AdExchanger.com: When does Cadreon become available to all media […]
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Ad Serving Momentum - Also, Lack Thereof; Patents And Privacy; Waiting For Display Platform Version 2
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Looking At Ad Serving On Friday, content monitor Attributor released its most recent report on ad serving across the web. Among the data points, “Google and DoubleClick overwhelmingly dominate the market. Combined they account for more than 65% of the market share, which, compared […]
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