AdExchanger
Articles By AdExchanger
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New Collective Display Ad Study Points To Audience Buying Growth Through Social Media And Portals
Ad network and technology platform, Collective, released its “2010 Collective Display Advertising Study” here (PDF). Among the findings, “About two-thirds (64 percent) percent continue to use click-thru rates (CTRs) to evaluate ad network performance. The study finds a disparity between senior- and lower-level agency decision makers, with the latter relying heavily on CTRs and the […]
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Undertone Networks Addressing Brand Insights With New Program Says CSO Schanzer
Targeting brand marketers looking for better insights, Undertone Networks has combined products offered by research firm Dynamic Logic, Comscore and others to create its Undertone Qualified Insights program, a “customer learning programs for marketers investing in large or ongoing campaigns.” Read the release. Alan Schanzer, Chief Strategy Officer of Undertone Networks, discussed the program and […]
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Eyeblaster On Dwell Times; On Apple And New Pub Pricing Models; Unicast Showing Momentum
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eyeblaster Dwelling Eyeblaster has released a new study on dwell time – the time that a user is exposed to an ad on a web page. Among the findings, “High Dwell [Rate] triples brand-related search, increases traffIc by 69%.” Need more? Read the release. […]
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AdExchanger: Rumble In Arbitrage Plaza (The Conclusion)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Adap.tv Gets RTB: Real-Time Bidding For The Online Video Marketplace
Online video ad marketplace, Adap.tv, announced on Wednesday that its marketplace was now real-time bidding-enabled. DSP partner [x+1], Publicis’ VivaKi and CineSport LLC each discussed its importance in the release here. The potential for marketers to track cookies across multiple supply sources as well as multiple channels presumably makes online advertising even more efficient than […]
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Ad Network Roll-up: AudienceScience CEO Hirsch On Consorte Media Acquisition
On Wednesday, online ad network AudienceScience, announced the acquisition of Consorte Media, an ad network targeting Hispanics online. According to the release, “Consorte Media employees will become part of the AudienceScience team, and Consorte’s San Francisco headquarters will become the newest branch location of AudienceScience.” Read more. CEO Jeff Hirsch of AudienceScience discussed the acquisition […]
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Online Ads Legislation: The Day After; Aggregate Knowledge Gets New CEO; WebMD Meets Q1 Expectations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ad Legislation Round-Up There’s plenty of reaction to read as the dust settles since yesterday’s delivery of a draft of proposed legislation to manage consumer privacy online. Ad Age’s Edmund Lee says the new legislation “signals a shift by Washington from self-regulation to […]
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A Few Good DSPs - The Movie!; And Kawaja's IAB Presentation Deck
It’s finally available online! View the video – “A Few Good DSPs” – from last Monday’s presentation at the IAB Exchanges and Networks Marketplace by GCA Savvian’s Terence Kawaja.. And, see and hear Kawaja’s complete PPT presentation…
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Time's McDonald Looking To Unlock Audience Data From Publisher Side; Yahoo!'s Bartz On 3-Year Mission; News Corp. Going Up; MDC Partners Shows Strength
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc.’s McDonald On Data Digiday Daily’s Melinda Gipson covers Time Inc.’s president of Digital Kurt McDonald at the recent AudienceScience Targeting Summit. Rather than shying away from the challenges that online data presents publishers today, McDonald is choosing a pro-active approach. According to […]
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New Legislative Proposal For Online Behavioral Advertising Management Released By U.S Congressional Reps
Representatives Rick Boucher (Democrat, Virginia) and Cliff Stearns, (Republican, Florida) released their “discussion draft of legislation to assure the privacy of information about individuals both on the Internet and offline.” (Given the initial language from the release, it would seem that there is much more broader scope such as the offline direct marketing (catalogs etc.) […]
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