AdExchanger
Articles By AdExchanger
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Tim Hanlon Reviews New Role at Catalyst S+F, And Agency As Venture Fund
Tim Hanlon spoke with AdExchanger.com regarding his new role at Catalyst S+F. The Former VivaKi Ventures’ exec, will be joining the marketing firm as a partner and be “responsible for the firm’s venture investment and advisory strategies, as well as the lead consultant on advanced media issues.” Read the release. AdExchanger.com: How will your experience […]
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Better Advertising's Scott Meyer On Privacy Survey Concerns Limiting Online Ads
A new study released by The Ponemon Institute, and covered here by The New York Times, says that privacy concerns are impacting online ad spend. From the Times article: “Privacy issues have prompted marketers to use online behavioral advertising — based on tracking a user’s Web browsing habits — 75 percent less than they would […]
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Legislation Is Here; Verifying Audience, Not Just Content; Adify's Fradin On The Online Publishers Association
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Legislation Is Here At long last, legislative action in the U.S. is here for online advertising – at least as it relates to consumer privacy according to numerous sources including Emily Steel of The Wall Street Journal who writes, “The draft legislation proposes regulating […]
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Looking At Data, Transparency And Privacy At IAB Networks And Exchanges Marketplace
Alan Chapell, online ad privacy guru and President of Chapell & Associates, led a panel at today’s IAB Networks and Exchanges event today entitled, “Data, Transparency and Privacy.” Among the sound bytes: An interesting give-and-take between Mpire’s AdXpose CRO Kirby Winfield and Yahoo! VP Ramsey McGrory regarding the verification space that echoed throughout the panel. […]
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Kawaja On Value Chain At IAB's Networks and Exchanges Marketplace
At today’s Internet Advertising Bureau Networks and Exchanges Marketplace, Terence Kawaja, Managing Partner of investment bank GCA Savvian, provided an extensive industry overview called “Parsing the Ad Tech Value Chain,” which spanned nearly every ad tech company strategy in the value chain between advertisers and publishers. Among his predictions: only $400 million in revenues for […]
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Download AdExchanger.com's January-April 2010 Q&A Report: Learn From The Ecosystem
It’s time to gather up the most recent Q&As and send them out into the wild! Get insights and info from members of the digital ad ecosystem including publishers, advertisers, agencies, ad tech and data companies. AdExchanger.com presents Volume II of its Q&A report, a 271-page publication consisting of all the Q&A interviews on the […]
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AdXpose Gets DART-Certified; CRO Winfield Discusses The Implications
Mpire Corp.’s AdXpose, an ad verification technology and media company, announced that its verification technology has been certified by the popular advertiser ad serving platform, DART, which is owned by Google. Read more on MediaPost. President and CRO of AdXpose, Kirby Winfield, discussed the DART certification and what it means. AdExchanger.com: Can you discuss the […]
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AdReady Raises $5.3 Million; Apple And Adobe Throwing Punches; The Privacy Storm; Display Advertising Strong Down Under
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdReady Raises $5.3 Million According to a regulatory filing, online display advertising technology company, AdReady, has raised $5.3 million. Read a bit more on Northwest Innovation. The filing is here. Turning The AOL Ship Mediaweek’s Mike Shields reviews industry sentiment on AOL in light […]
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Katz Reviews New Release Of InterCLICK's Audience Targeting Platform, Says DSPs Are Failing As A Whole
Ad network InterCLICK announced last week the “second production version” of the company’s audience targeting platform known as Open Segment Manager (OSM). According to the release, “OSM can create any audience that a client can articulate, and determine how that audience impacts their campaigns’ objectives.” Read more. InterCLICK president Michael Katz discussed the product release […]
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Tremor Media CEO Glickman On Investment And Opportunity Ahead In Video
On Wednesday, Tremor Media rang the register to the tune of $40 million with lead investors Draper Fisher Jurvetson Growth Fund taking charge and participation from DFJ and Triangle Peak Partners among others. Read the release. And, read more from All Things D’s Peter Kafka. Jason Glickman, CEO of Tremor Media, discussed the investment and […]
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