AdExchanger
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MediaTrust CEO Bordes Discusses Bardon Acquisition And Performance Marketing Momentum
Yesterday in a release, performance marketing company MediaTrust announced that it had acquired Bardon Advisors, a “Los Angeles-based, CPC search & affiliate marketing platform for online advertisers and publishers.” In the process, it named Bardon Founder & CEO Keith Cohn as President of MediaTrust. Read more. Peter Bordes, CEO of MediaTrust, discussed the acquisition and […]
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Ad Exchanges In The Far East; Facebook's Database Of Intentions; Google Is Certifying In New Ways For Dispay, Other Tactics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Asia And Platform Buying David Tiltman of Media.Asia looks at ad exchanges and platform-based buying of digital media in Asia and its growing momentum, or lack there of. Adam Hemming, GM at Zed Digital, tells Media.Asia, “I think the next six months will see […]
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Unleashing The AOL Display Ad Beast: Ad Desk And Display Strategy With AOL's Fellows, Jacobs and Kennedy
Last week, AOL, owners of the Advertising.com ad network, announced Ad Desk, the company’s new, self-service platform for ad buying across the Advertising.com network and AOL properties. Read the release. AdExchanger.com interviewed AOL execs Dave Jacobs (SVP, Publisher Services), Don Kennedy (SVP, Network Sales) and Jamie Fellows (VP, Product Management, AOL Advertising) in regards to […]
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The Clickable Goal: "The Apple of Online Advertising" For Search And Social Says CEO Kidder
David S. Kidder is co-founder and CEO of Clickable, a search networks and social advertising buying platform. AdExchanger.com: What problem is Clickable solving today overall? DSK: Our goal at Clickable is to help businesses survive and thrive by simplifying online advertising success. We began in 2007 with Clickable Pro, our flagship product. Clickable Pro removed […]
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WPP Group Ready To Buy Digital Agencies; Demand Media Pitching; Yahoo! Acquiring Reporters
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Wallet-Ready In a call with Wall Street analysts, WPP Group CEO Martin Sorrell said that the ad holding company was aiming to reach its goal of 33% of revenues coming from digital. Sorrell added that he is not averse to adding more digital […]
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Right Media Exchange VP and GM Bill Wise Leaves Yahoo!
Ramsey McGrory takes over his responsibilities. Read more on PaidContent.
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Microsoft Reports Fiscal Q3 2010 Earnings; AppNexus Gathers Partners For Summit; Google To Begin Display Ad Certification Program
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Reports Q1 Earnings The Wall Street Journal’s Nick Wingfield reports that Microsoft’s “revenue from its cash cow Windows division rose 28% from a year earlier to $4.42 billion.” (Read about it.) The company was easily profitable (<- understatement) in Q1 2010 earning over […]
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ZEDO Optimizing Publishers' Ad Networks And Providing Self-Serve Platform Says CEO de Souza
Roy de Souza is CEO of ZEDO, an advertising technology company. AdExchanger.com: One of the complaints about ad serving in general is the lack of innovation over the years. What’s your view? RS: You are right – ad serving did lack innovation for many years. However ZEDO has heard the demands of publishers’, and is […]
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Smartclip's Prohaska Discusses Company's Video Ad Network Model
Former AOL Vice President Matt Prohaska was recently hired as CEO of North America by Smartclip, an online video ad network. Read the release. AdExchanger.com: How would you characterize Smartclip’s online video advertising network business model? Is it like a site rep firm? MP: It certainly is. Old-timers like me and many of our publisher […]
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