AdExchanger
Articles By AdExchanger
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AdExchanger: Rumble In Arbitrage Plaza (Part III)
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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PubMatic CEO Goel Discusses Series C Funding, Company Plans
Publisher yield optimization company, PubMatic, announced a $7.5 million Series C investment round led by existing investor Helion Venture Partners. Read the release. CEO Rajeev Goel discussed the funding and plans for the company. AdExchanger.com: Can you talk a bit more about how your platform will manage both direct and non-guaranteed inventory? Why the move […]
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Adroit Interactive Acquired By MediaMath; TellApart Unstealths With $4.75 Million; Mobile Ad Neteworks In Limbo With Apple
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Acquires Adroit Interactive Adroit Interactive – with multi-variate creative technology, an impressive client list and smart people – has been acquired by demand-side platform, MediaMath. Read more on ClickZ. Birds Of Feather Featured The Wall Street Journal’s Emily Steel looks at “birds of […]
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Rubicon Project Announces Real-Time Bidding And Publisher Controls
The Rubicon Project announced that it will be launching real-time bidding functionality to a limited group of demand-side partners in addition to providing controls to Rubicon Project publishers. Read the release. Rubicon Project’s VP of Marketing Kara Weber discussed the news and its implications. AdExchanger.com: When will the beta begin with your demand-side partners and […]
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Winterberry Group Releases Brand Safety Report - It's Not Necessarily About Full Transparency For Marketers
AdSafe Media sponsored a new white paper by Winterberry Group called, “Beyond the Grey Areas: Transparency, Brand Safety and the Future of Online Advertising.” Looking at brand safety concerns across the industry, Winterberry Group notes it’s not so much that full transparency is the important issue for marketers, but its that they feel safe distributing […]
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Milabra Optimizing Ad Targeting Visually And Improving Brand Safety Says CEO Cox
Sam Cox is CEO of Milabra, an advertising targeting technology company based on visual or image-based content. How did Milabra begin? Milabra the company was founded in October 2008 with the mission to bring a visual recognition technology platform to market. However, the Milbra story starts in earlier in 2007 when I met my business […]
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FetchBack CEO Little On Recommendation Retargeting And Recent Developments
FetchBack announced yesterday that it has launched a recommendation engine as part of its retargeting solution for advertisers. Read the release. FetchBack CEO Chad Little discussed the new product and recent developments in retargeting. AdExchanger.com: Please provide a “use case” on how FetchBack’s machine-learning technology works. The only use case we can provide now is […]
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Twitter Announces Ads; Google Talks Display; Efficient Frontier Reviews Search; Yahoo! Turns On Firehose
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Ad Model Is Here At long last, we can all rest easy as Twitter has announced it’s new ad-supported, revenue model. (And, I thought it was going to be all about merch.) According to Claire Cain Miller of the New York Times, “The […]
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OPINION: Data-Driven ThinkingStop Paying for Fraudulent View-Throughs
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Josh McFarland, CEO of TellApart, an ecommerce data and ads platform. Dear retargeting advertiser — We all agree online advertising needs a more comprehensive metric than the click. […]
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Former US Search CEO Jeff Pullen On His New Role At Audience Science
In addition to joining its board, Jeff Pullen has been hired as President and COO of AudienceScience, the company announced. Read the release. Pullen discussed his new role and recent experience in the online advertising economy. AdExchanger.com: Where do you begin when putting together a company’s strategic roadmap? In regards to creating AudienceScience’s roadmap, where […]
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