AdExchanger
Articles By AdExchanger
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Examining Transparency And Exchanges
AdExchanger.com reached out to members of the digital advertising ecosystem to explore transparency and the role of exchanges, buyers and sellers of online media and their intermediaries. AdExchanger.com welcomes your comments at the end of this post. The question is as follows: Regarding the recent dust-up between an ad network and several publishers as highlighted […]
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New Report Says Social Networks Have Less Click Fraud
ClickForensics released a new quarterly report which looked at fraudulent activity related to user clicks and digital advertising. Read the release. And, download the report (PDF). ClickForensics CEO Paul Pellman discussed the report, its findings and methodology. AdExchanger.com: Why do you think social networks have a lower average click fraud rate than other CPC traffic […]
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CEO Nardone Discusses Merkle, X+1 Partnership And Customer-Centric Marketing
Following up Merkle’s presentation at the NexTargeting event hosted by [x+1] in March, demand-side platform, [x+1]. announced a broad partnership with customer relationship marketing agency, Merkle, as “the two companies will provide marketers with a truly integrated, analytics-based multichannel approach to customer acquisition.” Read the release. John Nardone, Chairman and CEO of [x+1], discussed the […]
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Google-AdMob Under Review; PointRoll Reaching For Attribution; RTB Or Not; Platform Apple
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google/AdMob Deal Review The Wall Street Journal looks at the FTC’s inquiry into Google buying AdMob. From a distance, it appears that the U.S. Federal Trade Commission might scuttle the deal due to anti-trust concerns. The WSJ reports, “[The FTC] sent letters to AdMob’s […]
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Rumor: Complaint To Be Filed About Real-Time Bidding With U.S. Federal Trade Commission
It’s a rumor at this point, but an anonymous source informs AdExchanger.com that a “major” complaint is likely to be filed tomorrow by a consumer organization that “strikes at the heart of real-time bidding.” As many of you know, real-time bidding is believed to provide greater efficiency in digital display advertising by allowing advertisers and […]
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OPINION: The Sell SiderA Balanced Approach to Working With Ad Networks
“The Sell-Sider” is a column written by the sell-side of the digital media community. Ben Barokas is Chief Revenue Officer of AdMeld, a publisher yield optimization company. The Publisher vs. Ad Network thread is among the industry’s oldest and most provocative. There’s been a requisite panel about it at nearly every conference over the past […]
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Lijit Networks Enabling Audience Targeting Through Mid And Long Tail Search Functionality Says COO Knapp
Walter Knapp is COO of Lijit Networks, a search tool proving analytics to publishers and audience targeting to advertisers. AdExchanger.com: What problem is Lijit solving? It appears to be a couple of problems potentially. WK: You’re right there are really two problems that Lijit solves. The first is for publishers. If you think about it, […]
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Netmining Focused on DR And Performance Marketing For Now Says Margiloff
Will Margiloff, Chairman of Netmining and co-CEO of Innovation Interactive, discussed Netmining’s new SiteInsights product which provides audience insights for a marketer’s campaigns. Read more. AdExchanger.com: Given Netmining’s terminology around “scoring,” do you see the Netmining SiteInsights platform as a solution for lead generation marketers, in particular? WM: We are clearly focused on direct response […]
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Greitzer On The Value Of Real-Time Bidding; RightMedia Transparency Survey En Route; TargetSpot And Cox Partner On Online Radio Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The RTB Deal On ClickZ, Razorfish’s Matt Greitzer takes a look at real-time bidding and explains the audience-buying meaning: “Real-time bidding, for sure, represents an opportunity to extend micro-segmentation and price de-averaging to the extreme… But, marketers and agencies should be clear on where, […]
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